Best Global Green Brands 2014

brand news

Brand News: Apple/Beats, Pepsi Max, Samsung Wearables and more

Posted by Shirley Brady on May 29, 2014 08:29 AM

TOP 5 STORIES

Apple execs explain Beats acquisition as HP remains a Beats partner through end of the year.

Samsung announces prototype Simband personal health tech monitor with open cloud service.

BMW sees China as biggest electric car market, as Mercedes-Benz gives Chinese officials unprecedented access.

Pepsi Max unveils Idris Elba-directed short film (above) as part of #FutbolNow campaign.

Fender names U2's Bono and the Edge to its board.

MORE BRAND STORIES

Amazon tells customers to shop elsewhere in Hachette spat.

AriZona iced tea brand founders fight over brand value in court.

BlackBerry CEO defends strategy.

Bridgestone set to become Olympics sponsor.

Cadbury grapples with brand jihad in wake of pork discovery.Continue reading...

olympic effort

Brands Build Connections with Personal Stories Ahead of Sochi

Posted by Mark J. Miller on January 29, 2014 02:56 PM

Emotions are running high ahead of the 2014 Winter Olympics that are set to debut in less than 10 days. General excitement, but deep reservations about the global event being held in Sochi, Russia have dominated discussions leading up to the start of competition on Feb. 7, with concerns over security and athlete and spectator safety top of mind following Russia's condemnation of the LGBT community and threats of terrorism

That may be part of the reason why marketers tied to the Games seem to be focused on the personal stories of Olympians and not the Games themselves. Everyone from Blue Diamond almonds to Citi Bank and P&G are telling tales of personal hardship and triumph in the face of adversity—a sobering topic in the sports world and beyond that has seen direct attacks in the past year.

Aiming to inspire and motivate while the swirl of protests build around them, brands are highlighting little-known and star Olympians, their families and their support systems in various ways across multiple media channels.Continue reading...

brand news

In the News: Apple, Microsoft, JCPenney and more

Posted by Dale Buss on January 16, 2014 09:22 AM

In the News

Apple settles FTC complaint over app charges on kids with deal to refund $32.5 million, while China Mobile eyes iPhone sales bonanza, with more than 1 million pre-orders ahead of Friday's launch.

Microsoft may pay $2.6 billion to Samsung and others to make Windows phones as rumors cite Ericsson CEO to replace Steve Ballmer.

JCPenney plans to close 33 stores and slash 2,000 jobs.

AOL unloads most of Patch to private equity firm.

AT&T ends long-running American Idol sponsorship.

Axe features Kim Jong-Un lookalike in Super Bowl spot.

Best Buy reports holiday sales decline.

Charter is talking with Comcast about new bid for Time Warner Cable, report says.

Citi replaces debit cards after Target data breach.

Facebook revamps ads to compete with Google.Continue reading...

The Big Game

Bud Light Floats Big Super Bowl Promo in Partnership with Norwegian Cruise Lines

Posted by Mark J. Miller on November 6, 2013 12:52 PM

Super Bowl marketing is usually larger than life, and there will be no exception for this year's big game taking place at MetLife Stadium in New Jersey. And while brands have some big plans for their ad lineup, no one's will be quite as big as A-B InBev's.

The world's largest brewer is teaming up with Norwegian Cruise Lines to play host to some 4,000 guests aboard the brand new Norwegian Getaway—which will be turned into a Bud Light-themed hotel from the Thursday before the game through Monday while it docks in New York, USA Today reports

The passengers will experience a five-day party complete with Bud Light-branded everything, from pillows and hand towels to shampoo bottles, as their accomodations stretch across the cruise ship and onto the adjacent Intrepid Air and Space Museum. The ship, museum and pier will host concerts, business meetings and other events over the course of the 5-day dock.Continue reading...

brand news

In the News: Danone, Gap, Whole Foods and more

Posted by Dale Buss on September 16, 2013 09:36 AM

In the News

Danone accused of bribing hospitals to use its powdered milk in China. 

Gap returns to TV advertising after four years. 

Whole Foods Market plans to open store in low-income Chicago neighborhood.

Absolut launches global "Transform Today" campaign.

Boeing closes in on South Korean fighter-jet deal but Dreamliner runs into more turbulence.

Chili’s plans to install tabletop computer screens.

China Telecom cuts iPhone subsidies. 

Chrysler reluctantly moves toward IPO soon.

Citi hypes double points in New York.Continue reading...

brand news

In the News: Dell, Dow Chemical, Google and more

Posted by Dale Buss on May 17, 2013 09:16 AM

In the News

Dell reports 79 percent drop in profit as takeover battle continues.

Dow Chemical is ordered to pay $1.2 billion in price-fixing case.

Google Glass expands apps and integrates Facebook and Twitter.

Apple fights back in antitrust case over e-book pricing as it loses luster in global poll.

Audi shifts to high-performance models to propel sales.

BlackBerry regains lost market share in Canada.

Citigroup bans traders from using Bloomberg terminal chat groups.Continue reading...

brand news

In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

road warriors

Citi Bike Makes its Debut in New York City to Cheers and Jeers

Posted by Sheila Shayon on May 3, 2013 03:37 PM

New York City’s Citi Bike bike share program is finally ready to launch, with 6,000 bikes and 330 docking stations spreading in Brooklyn and Manhattan, but plenty of New Yorkers have already found something to complain about. 

The just-placed docking stations are causing parking and delivery problems for residents and business owners. According to CBS Local, drivers are being forced to stall their vehicles in no standing zones while others have noted that the docking stations block loading docks and drop-off points. “I don’t know how we’re going to be able to operate really now effectively. It’s sad, dramatic negative impact,” Carlo Giurdanella, owner of Bella Tile told CBS. 

'Installation frustration' is just the beginning of the gripes that city-dwellers have with the bike share program. It's been noted that the Citi Bike rules include a statement about overweight riders, effectively banning persons over 260 pounds from using the bicycles. Appalled by the statement, many are calling the program discriminatory and the rules unfounded.Continue reading...

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