Posted by Sheila Shayon on October 10, 2011 03:29 PM
What could bring under one tent, Scripps Networks, the National Hockey League, Cox Media Group, InvestingChannel and Martini Media?
Crowd Science and their CITRUS audience measurement, segmentation and targeting publisher’s platform, just unveiled at the 2011 IAB MIXX Conference & Expo in New York.
CITRUS aggregates the data in a single closed-loop, first-party solution that leverages a publisher’s own data and converts low-value run-of-site ad inventory into premium-branded segments.
“Publishers are in desperate need of solutions that help them monetize more of their valuable audience,” says Corey Leibow, Crowd Science CEO. “CITRUS gives publishers back ownership of their audience data so they can increase ad sales and grow CPMs. In turn, their advertisers are able to find more of the valued segments they seek and improve campaign performance.”Continue reading...