brand news

In the News: Sprint Touts First 4G Phone

Posted by Shirley Brady on June 3, 2010 08:00 AM

Sprint promotes the Evo, the first 4G phone, in new campaign (above).

BP print ads vow to "make this right." The oil giant will fund oil barriers off Louisiana's coast, pushing its cleanup bill to $1.4 billion. Obama says he will push for a clean energy bill and fewer tax breaks for oil companies.

Citysearch owner relaunches as CityGrid Media.

Electronic Arts will release new spots featuring Tiger Woods today.

Ford to boost Lincoln brand in Mercury's wake.Continue reading...

brand news

Headline Roundup: World Cup Fever

Posted by Shirley Brady on May 10, 2010 08:30 AM

Carlsberg's new World Cup spot (above) features soccer legends.

BMW prototype sparks bomb scare in Manhattan as global sales increase.

Borders unveils Kobo e-reader.

Smirnoff tops power 100 ranking of alcohol brands.

Uniqlo dubbed New York's "hippest retailer."

IBM acquires Cast Iron systems for cloud capabilities.

JetBlue unveils new "digital brand experience" campaign.Continue reading...

social media

Will AT&T Find We're Buzzed Out?

Posted by Sheila Shayon on April 21, 2010 09:55 AM

Yelp and Citysearch, the leaders in the social listings category have a new neighbor, Buzz.com, with a family pedigree that deserves attention – AT&T.

AT&T is tapping into the fact taht yelping and buzzing are now second nature to many online users. "We recognize that people are already having conversations online about the best places to go and businesses to call. Buzz.com makes it even easier to discover the businesses your friends recommend," explains Charles Hornberger, GM of Buzz.com. "Although the site is still in beta, we're very excited to open it up to anyone who wants to see how we're approaching 'social search' for the local marketplace."

There’s been considerable buzz about Buzz.com as it grew in private beta. However, having the same name as Yahoo Buzz and Google Buzz may confuse consumers.Continue reading...

brand news

Headline Roundup: Critics Choice

Posted by Sara Zucker on February 26, 2010 06:20 AM

Fox sees an overwhelming amount of complaints from recent 'Family Guy' episodes. [LA Times]

SeaWorld face criticism for keeping killer whale despite trainer's death. [AP]

CitySearch stays relevant by adding business-related tweets to its website. [Econsultancy]

General Motors is currently debating two bids on its Hummer brand. [WSJ]

Kraft is touring restaurants spreading the word about its Athenos hummus. [Brandweek]

Hand-held smartphone maker Palm worries about its future due to poor sales. [NY Times]Continue reading...

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