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ad watch

Ad Watch: Grammy Awards Follow Super Bowl as Brand Campaign Launchpad

Posted by Shirley Brady on February 10, 2013 09:04 PM

In addition to new campaigns for Ford's "Hello Again" music project for the Lincoln brand and Kraft's "We are the World"-like music video for its Miracle Whip dressing during the Grammy Awards telecast on CBS, a host of other brands used the post-Super Bowl platform to make some noise.

Anheuser Busch InBev's Bud Light Platinum debuted its new new campaign by its new "creative director," Justin Timberlake, while Target also used the Grammys to kick off its tie-in with the singer's new album and promote its tie-ins with singer Pink and fashion designer Prabal Gurung:Continue reading...

brand collaborators

P&G Opens Innovation to External Collaborators

Posted by Sheila Shayon on November 1, 2010 10:14 AM

P&G is looking for a few good ideas. OK, more than a few good ideas — a lot. It's opening its industry-leading Connect + Develop innovation program to external collaboration in its biggest way ever.

The world’s #1 advertiser plans to increase its product innovation and marketing spend by 30% to develop products, internally and externally, whether brand new or tweaking  existing products, through its Connect + Develop initiative.

”We are interested in all types of high-quality, on-strategy business partners, from individual inventors or entrepreneurs to smaller companies and those listed in the Fortune 500 — even competitors," says CEO Bob McDonald in the video above.Continue reading...

media brands

Iconoclash: Jezebel in the Spotlight

Posted by Sheila Shayon on July 13, 2010 01:00 PM

When your brand is build on being provocative and something of an iconoclast, you're going to go after other brands, including other iconoclasts. Which is what Jon Stewart's The Daily Show and Jezebel are doing.

Gawker's post-feminist blog recently accused Comedy Central's The Daily Show of being sexist by not featuring more women. Stewart swiped back on-air (see the 2:05 mark here) while his female staffers responded with a mocking note posted on the show's website.

It's all great for business as far as Gawker Media owner Nick Denton is concerned.Continue reading...

NYC Anti-Terrorism Campaign Works

Posted by Sheila Shayon on May 10, 2010 10:35 AM

"See something, say something." Simple, catchy and, it turns out, very, very effective.

The recent containment of the potential bomb debacle in Times Square was due in part to citizen action—spotting a suspicious SUV and promptly alerting authorities—as a result of New York's ubiquitous anti-terrorism slogan.

The slogan, part of the New York Metropolitan Transportation Authority’s security campaign, went into effect post-9/11 to encourage the public to report unattended packages and suspect behavior on public transport.

Credit for "If you see something, say something," goes to Korey Kay & Partners, the MTA's ad agency, whose CEO Allen Kay drew his inspiration from an earlier war's public education campaign—"Loose lips sink ships"—which came out before he was born.

Instead, says Kay, think of the MTA campaign as "Loose lips wanted." Continue reading...

brand news

Headline Roundup: Text it Like Beckham

Posted by Sara Zucker on April 21, 2010 07:36 AM

Victoria Beckham and Eva Longoria are promoting the LG Fashion Touch.

Major League Baseball signs All-Star Game sponsors. [NY Times]

Lane Bryant has its panties in a bunch after networks pull a new lingerie ad. [Adweek]

Neiman-Marcus dips its toes into discount retail. [Mediapost]

Sarah Ferguson, Duchess of York, wants to extend her brand to include a show. [Reuters]

Chrysler lost $4 billion since emerging from bankruptcy protection. [NY Times]Continue reading...

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