Posted by Barry Silverstein on July 5, 2011 12:30 PM
Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.
Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.
This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.
To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...
Posted by Dale Buss on January 10, 2011 09:00 AM
Abbott backs effort to end childhood malnutrition.
AMC renews Mad Men for a fifth season.
Best Buy sales hurt by holiday tech slide.
BlackBerry to be censored in Indonesia.
BP back in the hot seat with oil leak in Alaska.
Clarins new global campaign not "overly retouched."Continue reading...
Posted by Abe Sauer on April 19, 2010 09:14 AM
By now, everyone knows the advantages a brand can leverage from crowdsourcing. First, theoretically, by crowdsourcing a brand gains access to a wide and diverse range of ideas. A brand that pays attention can even use such crowdsourced responses as valuable market research, indicating what consumers really think of it. Also, through crowdsourcing, a brand's potential consumers may develop a sense of brand ownership, which leads to better brand-owner/brand-consumer engagement. This is why crowdsourcing is hot among brand marketers. But let's take a look at the flip side: why crowdsourcing can be a terrible overall method for branding?Continue reading...