brand news

Brand News: Merck, Fiat Chrysler, GE and more

Posted by Dale Buss on May 6, 2014 09:06 AM

TOP 5 STORIES

Brands to Watch

Bayer buys Claritin and other consumer brands from Merck for $14 billion.

Fiat Chrysler bets on Jeep, Alfa Romeo in global vision under new five-year plan.

GE bid of $17 billion for Alstom power unit falls short, French president says.

Office Depot plans to close 400 stores.

Walmart finally grows online sales faster than Amazon.

MORE BRAND NEWS:

adidas looks to sell Rockport brand as company misses on profit.

Apple reveals $60 million compensation package for new retail chief Angela Ahrendts.Continue reading...

brand news

In the News: Comcast, Apple, Walmart and more

Posted by Dale Buss on February 13, 2014 09:27 AM

In the News

Comcast acquires Time Warner Cable in mammoth deal as it eyes Netflix turf.

Apple says it doesn't procure blood metal and talks about launching updated TV set-top box.

Walmart sees pitchman Mike Rowe come to defense of retailer on social media.

GM recalls 600,000 older vehicles to replace ignition switches.

Avon nears bribery settlement.

Cisco sees growth hit by sagging tech demand.

Fiat taps Sean "Diddy" Combs to tout 500 line worldwide.

Ford reveals GPS privacy practices.

Intuit sees Super Bowl ad pay off.

Kind sues Clif Bar in nutrition bar packaging dust-up.

Lexus keeps crown in J.D. Power reliability survey.Continue reading...

response mechanism

Android Tops LGBT-Favored Brands in U.S.

Posted by Sheila Shayon on June 21, 2012 02:02 PM

Google’s Android mobile operating system is #1 on the top 20 brands favored by the LGBT community, according to the researchers at YouGov BrandIndex. Last year, Google's YouTube topped the annual LGBT ranking.

The 2012 LGBT buzz list includes four Apple-related and several other tech and social media brands, and looks quite different from last year’s ranking, with 12 new brands making the top 20: Android, iPad, Target, Samsung, Aleve, Kindle, Advil, PBS, LG, Starbucks, Comedy Central, and Skype. Disneyland and Disney World share fourth spot, reflect the parks' annual LGBT days and outreach to the gay community.

“Gay consumers number 15 million and counting, spending $743 billion annually” in the U.S., according to LGBT marketing agency Prime Access. Falling out of the top 20 this year: Google, Amazon, Whole Foods, Claritin, HBO, Lowe's, Cheerios, Food Network, M&Ms, Nike, Trader Joe's and Bose.Continue reading...

The Key to Customer Loyalty: Delight

Posted by Barry Silverstein on February 24, 2011 06:30 PM

When Tony Vernon, the president of Kraft Foods North America, told analysts this week that "we must work even harder at customer and consumer delight," he was mirroring the results of the latest "Customer Loyalty Index." 

According to the 2011 Customer Loyalty Index issued by the customer loyalty consultancy, Brand Keys, today's consumers are looking for the best total experience when they interact with a brand.

Robert Passikoff, Brand Keys founder, says, "Consumers want meaningful innovation that results in a higher level of experience. Satisfaction has never been more cost-of-entry; delight is the new differentiator."Continue reading...

brand extensions

Claritin: Really Committed to a Good Night's Sleep

Posted by Barry Silverstein on September 14, 2010 11:00 AM

Brand marketers know the power of a strong brand name. That's why they often don't hesitate to extend the brand by applying that name to a line of related products.

In the pharmaceutical industry, it's common for a well-known brand name to be extended into other similar branded products. Tylenol, for instance, is now available in a growing variety of products, including regular strength, extra strength, Tylenol 8 Hour, Tylenol Arthritis, Tylenol Sinus Congestion, Tylenol Cold Multi-Symptom, Tylenol PM, and Children's Tylenol.

But extending a drug brand to a non-drug item is unusual and might even be risky if the association isn't clear in the consumer's mind. So it will be interesting to gauge consumer reaction to a new line of "allergen barrier fabric products" being launched by London Luxury in an exclusive licensing agreement with Merck Consumer Care, makers of Claritin, the leading non-drowsy, over-the-counter allergy brand in the US.Continue reading...

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