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Booze News: Heading East

Posted by Jennifer Sokolowski on July 8, 2011 05:00 PM

Following in the wake of the countless flavored vodkas that have been released in recent years, Bombay Sapphire has come up with a new flavor infusion of its own: Bombay Sapphire East.

Infused with lemongrass from Thailand and black peppercorns from Vietnam, Bombay Sapphire's latest release is now available in a three-market U.S. test that includes New York. While vodkas have been at the forefront of the infusion fad, Bombay Sapphire is following at least one other gin’s lead: Beefeater 24, introduced in late 2008, is flavored with Chinese green and Japanese sencha teas.

A video touting the new Bombay Sapphire flavor highlights the idea of pure, hand-harvested ingredients for an authentic Eastern experience, linking in with the brand’s “Infused with Imagination” campaign.Continue reading...

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