brand news

Brand News: Bose, Volkswagen, Virgin America and more

Posted by Dale Buss on July 28, 2014 09:14 AM

TOP STORIES

Bose sues Beats as Apple buyout sees approval in Europe. 

McDonald’s sees China food supplier order full recall.

Volkswagen marketing chief quits as company eliminates position. 

Zillow acquires Trulia for $3.5 billion.

Virgin America files for IPO.

MORE BRAND NEWS

21st Century Fox would invite Time Warner representation on board in a takeover.

Aston Martin revives Lagonda badge for powerful new sedan.

Audi cuts prices of spare parts in China and plans plug-in hybrid diesel to help cut CO2 emissions.

Blue Moon sales are falling as craft brews take hold.

Burger King depends on young CEO to keep brand fresh.Continue reading...

retail

All By Myself: Brands Let Products Do the Talking in Hands-Off Sales Style

Posted by Isobel Oliphant on July 8, 2014 06:17 PM

For a while, after realizing that they could, most brands loved to talk; to customers, to other brands, to anyone who’d listen, really. Then they figured out how conversation worked, that theirs wasn’t the only voice to be heard and that being a good listener would win a lot more admirers.

What we can assume they heard when they started to listen was, “I can do it alone.” 

Back in 2012, Clinique, one of the largest makeup and skincare brands operating in the US, gave itself a mini-makeover, transitioning into what retailers call an “open-sell” environment, a place where shoppers can browse, buy and be in peace—an experience that some might say is the physical manifestation of online shopping with the only difference at checkout, when everything you’ve “added to your basket” must now be piled on the counter and rung up the old-fashioned way: by a human being. 

Its "Service how you like it" concept took the brand's products out of the box and put them on display for customers to play and experiment with, either with or without the help of a sales associate. The concept was pioneered by Sephora, which openly displays its products and piles on the free samples. With increased sales and continued market success, Clinique seems to have hit the nail polish on the head.Continue reading...

cause marketing

Personal Care Brands Get Ready for European Ban on Animal Testing

Posted by Sheila Shayon on March 6, 2013 12:26 PM

In just one week, the EU’s sweeping ban on animal testing for cosmetics and personal care products goes into effect.

"All personal care products, from high-end to drugstore brands, will be subject to the rules," and "final products cannot be tested on animals and nor can any of a given products’ ingredients."

The European ban starting March 11th is a hard-won victory impacting companies and brands worldwide, and follows two decades of campaigning by organizations such as PETA, public protests, phone calls, and more than 20,000 e-mails.

“It’s enormously important because it started out as an ethical stand—animals should not die for shampoo—and brought about a whole new era of non-animal science,” Kathy Guillermo, SVP Laboratory Investigations at PETA, told brandchannel. “This ban shows that once an animal test is rejected, scientists can and will come up with a new and better way. We need to put the same limitations on household chemicals, pharmaceuticals and medical devices.”Continue reading...

brand news

In the News: Dole, AEG, Samsung and more

Posted by Dale Buss on September 19, 2012 09:07 AM

In the News

Adidas dumped by university over labor concerns.

American Airlines expects thousands of job cuts and faces rash of late, canceled flights..

Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.

Barry Diller and Scott Rudin enter e-publishing of books.

Caesars to rebrand Imperial Palace as The Quad.

Campbell Soup Co. boosts digital marketing.

Canon slashes prices in India.

Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...

brand news

In the News: Amazon Self-Publishes, Target Rises, and More...

Posted by Dale Buss on August 17, 2011 09:03 AM

Amazon lines up author to fulfill goal of publishing its own books.

Baidu comes under fire in Chinese state-TV report.

BMW releases app that lets drivers share most interesting routes as brand finds its cars, along with those of Mercedes-Benz, torched in protests in Berlin.

Chili's fetes millionth Facebook fan.

Chrysler hires Ignite to put social-media gaffe behind car maker.

Clinique tests mobile strategy in Asia.

Dell lowers sales forecast.

Evergreen Solar files for bankruptcy after it can't compete with Chinese firms.Continue reading...

social marketing

BMW, Clinique and Audi Top Facebook Luxury Brands Ranking

Posted by Sheila Shayon on June 6, 2011 04:00 PM

Luxury brands that don't allow fans to post comments on their Facebook walls score lower for engagement (and "Facebook success") than those that do.

That's just one of the findings from a new report that rates the Facebook savvy of 100 luxury brands across Auto, Beauty, Fashion, Watches and Jewelry, and Spirits and Champagnes.

The L2 "Prestige 100" Facebook report, produced in partnership with Buddy Media, gives top marks to  the top three brands on Facebook are BMW, Clinique, and Audi, #1-3 respectively. Each brand was scored against more than 200 qualitative and quantitative data points and ranked across four criteria: Size & Growth, Engagement, Programming and Integration.

Automotive and Beauty brands nabbed the top seven spots in the ranking, with the Watch & Jewelry industry earning the lowest average Facebook IQ. 

The Top 10 luxury brands on Facebook, according to the new report:Continue reading...

brand news

Brands to Watch: Bing, Disney, Microsoft and more

Posted by Caroline Smith on November 29, 2010 06:00 PM

Brands to Watch

Apple's iPad eats into global PC market.

Big East conference adds Texas Christian University in 2012.

Bing search trends: The Year of the Kardashian (even as sisters cut ties with prepaid credit card).

British Airways and Iberia agree to £5bn merger amidst strike action.

Cadillac returns to PGA sponsorship following two-year break.

Clinique tops L2 Digital IQ study on beauty.

Disney may make Tangled its last animated fairytale feature.Continue reading...

package design

Chinese Beauty Brands Flirt With The Power Of Packaging

Posted by Laura Fitch on November 24, 2009 05:46 PM

When it comes to cosmetics in China, the proof is in the packaging.

Domestic Chinese companies are increasing their prices to compete with foreign brands, but are not upgrading their products -- just beautifying the packaging. The beauty business is booming in China's urban centers, where cosmetics are considered an affordable luxury item by both male and female white collar workers.

Luxury brands such as L'Oreal, Chanel, Clinique, and Shiseido have effectively billed themselves as passports to beauty for millions of young urbanites with money to spend and a taste for fashion. The market has traditionally been dominated by foreign brands. However, now Chinese companies are catching on to the power of packaging. Yutaka Matsui, executive vice president of Inoac Packaging, told Plastics News:

"One year ago a lot of Chinese companies came to my booth and said ‘We like the packaging but it is too expensive. (But now) they see the foreign brands selling for a lot more in China… (and) they want to sell for higher prices. One easy thing is more gorgeous packaging.”Continue reading...

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