brand trainwrecks
Posted by Dale Buss on April 10, 2013 04:22 PM

It's Day 2 of the post-Johnson era at JCP—or JCPenney (or is it back to J.C. Penney now?)—and it isn't at all clear how the venerable American retailer is going to recover from what just-sacked CEO Ron Johnson did, and didn't, do.
But JCPenney, now back under the leadership of pre-Johnson CEO Myron "Mike" Ullman, is going to try. Wall Street has been tapping down Penney's stock in the wake of the board's decision to oust Johnson earlier this week, but it isn't because investors believe that Johnson should have stayed. It's because they fear that the former head of Apple retail operations did so much damage during his short tenure at the helm that the company isn't salvageable.
Ullman is at least going to give it everything he's got in his second shot at the job. The retailer is still fighting a 10 percent sales drop during its ongoing fiscal first quarter, the Wall Street Journal said, on top of a 19 percent drop during the same quarter a year ago and the overall 25 percent dip in revenues during 2012.Continue reading...
More about: Retail, JCPenney, JCP, Apple, Macy's, Martha Stewart, Sergio Zyman, Coca-Cola, New Coke, Ron Johnson, Mike Ullman, Joe Fresh, Fashion, Joe Mimran, Club Monaco, Ralph Lauren, Target, Canada, US
retail watch
Posted by Brittany Waterson on February 27, 2013 12:37 PM

JCPenney, seemingly a permanent fixture in the news these days, seeks to push past the negative financial and branding headlines and tap into customer experience with their new pop-up shops, which will hopefully garner appeal from designer collaborations.
The store, which is currently embroiled in a high-stakes trial with Macy's and Martha Stewart over product licenses, has had a rough time since CEO Ron Johnson took over a year ago. The brand's "no markdown" strategy backfired, and word on the street is that employee morale has hit an all-time low at the company's Plano, Texas headquarters.
However, the company had a moment during the Oscars broadcast. The new campaign, a series of commercials introducing JCP’s latest brand partnerships expanded on last year's rebranding campaign with Ellen DeGeneres. It also boosted activity on Facebook and Twitter, rewarding some followers with gift certificates.
Now, with the success of shop-in-shop brands like Sephora, MNG by Mango, Levi's Denim Bar and Liz Claiborne, the retailer is adding more designers to its in-store boutique lineup and plans to expand to home goods later this spring. Each brand will have their own design aesthetic within their individual shop.
With its in-store designer additions, J.C. Penney joins Target, Macy's (now battling JCP in court over Martha Stewart) and Bloomingdale's as the latest department store to experiment with boutique-style shops. In fact, JCP is stealing from Target's playbook with a new exclusive home goods collection by American architect Michael Graves—Target's first designer partnership, which launched in 1999 and produced a whopping 2,000 items—and Justin Timberlake's William Rast collection, which launched as a Target exclusive in 2010.
Other upcoming JCPenney designer collaborations include in-store boutiques for Happy Chic by Jonathan Adler, Designs by Conran, Watchgear by Tourneau, Carters and Giggles. Here's a look at the in-store boutiques now hitting its stores:Continue reading...
More about: Retail, Fashion, Design, Collaborations, Co-Branding, Licensing, JCP, J.C. Penney, JCPenney, Macy's, Target, Bloomingdale's, Martha Stewart, Sephora, MNG by Mango, Joe Fresh, William Rast, Georgina Chapman, Marchesa, Nanette Lepore, Cosabella, Lulu Guinness, Duro Olowu, Levis, Liz Claiborne, Jonathan Adler, Conran, Tourneau, Carters, Giggles, Justin Timberlake, Ellen DeGeneres, Academy Awards, Oscars, Social Media, Advertising, Ron Johnson, Legal, Private Labels, Loblaw, Joe Mimran, Club Monaco, Project Runway
retail watch
Posted by Barry Silverstein on July 25, 2012 01:59 PM

When big retailers crash and burn, it seems they do so with style. The trials and tribulations of Sears/Kmart, despite its stylish moves into the fashion world, have been chronic and ongoing. Equally precarious these days is the fate of JCPenney.
In June, JCPenney brand president Michael Francis exited the troubled retailer after less than a year, in a shakeup that was seen as his taking the fall for CEO Ron Johnson. Francis, a former Target exec, along with Johnson, who formerly ran Apple's stores, couldn't combine their top shelf retail experience to effect a turnaround. On the contrary, the company's "fair and square pricing" (with the new logo at right to support the concept) essentially ditched sales and moved to Walmart-like "everyday low" pricing and twice-monthly clearance events. It was anything but successful. In fact, this lead balloon is now being replaced with a return to the more common retail strategy of a "sale."
Is it too little too late? The strapped J. C. Penney Company is cutting 350 jobs in its headquarters and selling part of its stake in Simon Property Group, a major mall developer, to raise $248 million in cash. Even so, the company is trying its darndest to crawl its way back into being a legitimate retail competitor, and that's where fashion comes in.Continue reading...
More about: Retail, Fashion, JCPenney, Joe Fresh, Izod, Liz Claiborne, Levi's, Arizon, Buffalo, Loblaw's, Club Monaco, Nina Garcia, Target, Project Runway, Kirna Zabete, Pop-Ups
fashion therapy
Posted by Barry Silverstein on September 7, 2010 02:00 PM
Continuing on our Japan theme today, we're interested to see the nation's supermarkets becoming more like Super Wal-Marts or "hypermarkets," which combine traditional grocery stores with general merchandise offerings.
Clothing is a big part of the selling equation — and these days, Japanese supermarkets are battling against "fast-fashion" retailers like H&M who combine value with trendiness. Now the Japanese markets are trying their own hand at fashion, stocking their shelves with original, private-label clothing designs.Continue reading...
More about: Retail, Fashion, Japan, Aeon, Club Monaco, Forever 21, H&M, Joe Fresh, JUSCO, Loblaw's, Saty, Seiyu, Topvalu, Uniqlo