corporate citizenship

Matt Damon, Water.org and Stella Artois Raise a Glass (and Hope) to Women

Posted by Mark J. Miller on January 23, 2015 12:34 PM

Stella Artois Water.org

Water.org, the nonprofit cofounded by Matt Damon to help bring clean drinking water to developing nations across the globe, has made a very powerful partner: Anheuser Busch InBev. 

One of the world’s largest brewer's brands, Stella Artois, has just launched its first global social action campaign, announcing it at the Sundance Film festival in partnership with Water.org.

Called Buy a Lady a Drink, the campaign asks consumers to purchase a $12 chalice with Stella’s name on it. There are 20,000 limited-edition chalices being sold through Amazon.com. More than just a stylish branded memento, however, the money can provide clean water to a family for five years, as Water.org notes in a press release. Continue reading...

brand strategy

Chobani Hopes to Squeeze More From Sundance Film Fest Than Super Bowl

Posted by Dale Buss on January 21, 2015 05:25 PM

Chobani new products January 2015

Fighting through a plateauing of its growth as rival brands chip away at its pioneering position in Greek-style yogurt, Chobani keeps attempting to innovate through the slump with new products aimed at new day parts, and new marketing—now including a sprinkling of pixie dust.

The New York-based originator of the Greek-yogurt phenomenon has announced what it calls "a major portfolio expansion" with new products including Kids and Tots yogurt pouches, and a line of oatmeals and yogurt blending ancient grains.

The children's products feature Disney and Marvel characters ranging from Winnie the Pooh to Spider-Man on packaging.Continue reading...

branded entertainment

Branded Entertainment: Can Intel Recapture 'Inside Films' Magic?

Posted by Abe Sauer on January 21, 2015 11:01 AM

Dell Intel What Lives Inside short film branded entertainment 2015

A decade and a half. That's how long it's been since the "Dell Dude" Christmas commercial that launched a brief era of Dell market dominance in consumer computing.

That ad, like many more (increasingly annoying) ones after it, closed with Intel's iconic five-note mnemonic chime that mimicked "Intel Inside."

Now Intel is reteaming with Dell, the replacement for its former "Inside Films" series partner (Toshiba) as it's getting the band back together on a landmark branded entertainment collaborative entertainment project. Continue reading...

CES Watch

CES 2015: Swarovski Brings Bling to Wearable Tech with Misfit

Posted by Shirley Brady on January 5, 2015 12:03 PM

Swarovski Shine Misfit wearable tech

Swarovski is known for embellishing other brands' high-end items, such as Buscemi's $2,100 sneaker, in addition to its own line of sparkly jewelry and crystal accessories. Now it's wooing tech-savvy fashionistas and bringing bling to wearable tech in an exclusive collection, available only in the US, with Misfit.

The co-branded Swarovski Shine smart jewelry collection, which competes with Tory Burch x Fitbit, Rebecca Minkoff x Case-Mate and Opening Ceremony x Intel's haute wearables—and, of course, Apple Watch—includes two wearable devices (the Vio pendant and Slake bracelet) and nine accessories.

In addition to being the world's first solar-powered wearable, a violet-colored Slake bangle launching later this year promises another first: "the tracker will be the first not to require any charging or battery changes."Continue reading...

CES Watch

CES 2015: Kodak, Post-Bankruptcy, Returns to CES With Products and Partners

Posted by Shirley Brady on December 22, 2014 04:04 PM

Kodak Seedonk baby monitor

Just over a year after emerging from bankruptcy with a focus on selling patents and licensing its brand, Kodak is returning to the Consumer Electronics Show for the first time in three years.

CES 2015, which kicks off in two week in Las Vegas, will honor Kodak's new co-branded line of baby monitors with Seedonk with a product innovation prize at the show.

Among other licensed products debuting at the show, Kodak announced that it will debut a line of Android-powered mobile devices in partnership with the UK's Bullitt Group. CES attendees can check out the Kodak-branded mobile devices in Las Vegas, including a 4G smartphone, a tablet and a connected camera to follow next year.

“Kodak has one of the world’s most powerful brands and we intend to renew it and apply to it to expand our consumer business and grow the company,” said Steven Overman, Kodak's UK-based President, Consumer & Film Division, and Chief Marketing Officer, in a press release announcing its CES return. Continue reading...

traveling brands

KLM Puts the 'Air' in Airbnb With Airplane Apartment and Local Listings

Posted by Mark J. Miller on December 11, 2014 10:47 AM

Hoteliers across the globe now have another reason to up the ante in their competition with the ever-growing Airbnb. The brand has taken another big step toward cultural legitimacy with a new partnership with KLM.

The Dutch airline and the San Francisco-based short-term rental website have teamed up to offer each other’s services to their consumers.

The partnership kicked off with a KLM plane at its homebase at Amsterdam's Schiphol airport being completely turned into a full-on apartment that three different sets of contest winners got to stay in.Continue reading...

tech innovation

Intel Brings Fashion Tech to CES with TAG Heuer Smart Watch

Posted by Sheila Shayon on December 10, 2014 11:28 AM

TAG Heuer watch

Intel is reportedly teaming with Swiss watchmaker TAG Heuer for a smart watch launch at the International Consumer Electronics Show (CES) next month in Las Vegas (Jan. 5-9).

Running on an Intel processor, the watch will reportedly look similar to a regular wristwatch—i.e., more like the Witherings Activité—and less like the flurry of warable monitors with touchscreens and rubberized bands already flooding the marketplace.

The move is the latest step in Intel’s pursuit of the Internet of Things, with wearables a top priority since Brian Krzanich took over as CEO in 2013. Continue reading...

branding together

Despite Millennial-Wooing BMW, Mary Kay Stays True to Pink Cadillac

Posted by Dale Buss on December 9, 2014 11:01 AM

Mary Kay pink Cadillac

Cadillac may be struggling to revive its sales and redefine its brand, but there's no doubt about the value of Cadillac to Mary Kay Cosmetics. The leader in multi-level beauty-products marketing has proudly entered its 45th year of awarding pink Cadillacs to its top salespeople. The Mary Kay Pink Cadillac even has its own Twitter feed.

In fact, GM has painted more than 100,000 custom cars for Mary Kay over the decades since founder Mary Kay Ash purchased five Cadillac Coupe de Villes, had them repainted to match the "Mountain Laurel Blush" in a makeup compact that she carried and rewarded the company's top five salespeople, according to marketing blogger David Meerman Scott. 

For Halloween, the Cadillac "dressed up" in various costumes and fans could vote for their favorite online, Scott reported. (No surprise: Miss Piggy won.) By staging promotions such as these, the brand's Twitter feed "helps modernize the brand by making its icon retro cool," the blogger added.Continue reading...

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