Posted by Sheila Shayon on June 7, 2011 03:00 PM
The Backplane is still in stealth mode but quietly ready for takeoff, with some serious passengers on board: Lady Gaga and Google chairman Eric Schmidt.
Gaga’s involvement makes sense, as the web startup is being piloted by the pop star's business manager and digital strategist, Troy Carter.
VentureWire reports that The Backplane's goal is "to create a communities platform combining calendar, email and social networking functions, including Facebook and Twitter, to allow groups ranging from Girl Scout troops to celebrity fan clubs to communicate seamlessly."Continue reading...