2014 Brandcameo Product Placement Awards

brand news

In the News: Daily Beast, Mondelez, Pandora and more

Posted by Dale Buss on September 12, 2013 09:31 AM

In the News

The Daily Beast loses Tina Brown.

Mondelez strikes unique deal with Twitter for in-house experts. 

Pandora names new CEO.

AT&T slammed for 9/11 tweet.

Aetna takes stand for health-cost reform.

Apple sees investors slam its "low-end" strategy as Google patent suit may get new life.

BlackBerry sees service business targeted by rivals.

Boston Market opens first new restaurant in seven years.

Chipotle targets "Big Food" with brand documentary.

Colgate campaign says "there's something in your Tweet."

Facebook gets stronger engagement on mobile than on PCs as FTC probes company on privacy issues.

Gorilla Glue branches out with first national TV ad campaign. 

Hilton files for IPO of up to $1.25 billion.Continue reading...

china

The Week in China: Apple's Charger Rebound, Infant Formula Woes, Counterfeit Colgate and more

Posted by Abe Sauer on August 9, 2013 01:19 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Louis Vuitton the butt of a joke… Infant formula market goes bonkers… Price fixing… Heatwave hits sales… Sanofi bribery… Colgate counterfeiting… WeChat juggernaut... The "fapioa" nation… Tesla fights trolls... Ford apps… BMW recall… and more.Continue reading...

damage control

Colgate Bounces Back from Brush Swap PR Disaster as Competitors Pounce

Posted by Sheila Shayon on July 16, 2013 11:52 AM

The much-hyped Colgate Electric ToothBrush Swap launched in London's Waterloo Train Station last week, promising to exchange an old electric toothbrush for the brand's new ProClinical A1500 product, worth £170 ($256).

However, by 5am, hundreds had crowded into the rail station, toothbrushes in hand, clamboring for the freebie. To the dismay of plenty, the brand's supply of 750 new brushes was depleted by 7am, causing chaos at the station and a full-blown PR nightmare for Colgate. 

Colgate severely misjudged the number of people, resulting in consumers and Rail officials calling the PR stunt a "fiasco" and "mayhem," the Mirror reports. Moneysavingexpert.com founder Martin Lewis said, “Colgate bit off more than it could chew with this poorly planned promotion.”Continue reading...

survey says

Jeep, Hershey, Coke Rank as Most Patriotic Brands in US

Posted by Dale Buss on July 4, 2013 10:15 AM

Flag waving will come naturally this Fourth of July week for many Americans—and even for some American brands. Jeep and Hershey topped the list of "most patriotic brands" in the US in a new survey covering 197 famous brand names in 35 categories.

Brand Keys surveyed 4,500 consumers about the topic. "As marketers traditionally operate on the Independence Day theory that a patriotic, flag-waving call-to-emotion will motivate consumers to behave more positively toward their brands, we wanted to see which brands actually led when it came to that particular value," said Robert Passikoff, president of Brand Keys, in a statement.

Jeep made a natural No. 1, with its founding association with helping American forces win World War II, its progress as the original lifestyle-SUV brand in the Eighties and its ability to survive all sorts of changes in corporate ownership to remain a vital marque today.Continue reading...

brand innovation

Colgate Looks to Reinvent Toothbrushes With Caffeine, Flavors, Diet Aids

Posted by Mark J. Miller on May 27, 2013 03:17 PM

Colgate-Palmolive has a significant stake in the world's oral hygiene market, with such toothpaste brands like Colgate, Elmex and Dentaguard, not to mention that the company accounts for one-third of the world's toothbrush sales. 

That number should go up if a U.S. patent that it applied for back in October gets approved. The innovation, “a new toothbrush that releases chemicals straight into your mouth as you brush,” could net the company an additional $330 million—and that's only for one "flavor."

The special paste would allow consumers to have such things as caffeine come to them through their toothpaste in the morning rather than waiting a few more minutes to get through a cup of joe. The flavoring would come through the toothpaste via a patch attached to the back of a specially designed toothbrush.Continue reading...

brand news

In the News: BMW, AP, Sony and more

Posted by Dale Buss on May 14, 2013 09:26 AM

In the News

BMW is investing 3 billion euros in EVs and marketing

AP execs outraged over government probe of phone records.

Sony is targeted for breakup by American investor.

Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.

Amazon workers go on strike in Germany.

BNP Paribas eyes mobile and online banking.

Citibank says "no fees" means "never."

Coach approached Tory Burch about a deal.

Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...

super bowl

Super Bowl Ad Watch: Speed Stick Jumps In as Automakers Pull Out Front

Posted by Dale Buss on January 30, 2013 06:31 PM

Just four days before the game, only a few Super Bowl advertisers have kept the creative content of their commercials entirely under wraps — and even fewer are yet to come forward reveal their participation.

One of the last hand-raisers came clean today: Speed Stick, which will air its first-ever Super Bowl commercial. The spot will represent the latest execution of "Handle It," a campaign that "celebrates moments when guys are sweating on the inside but step up and Handle It on the outside," according to a release.

In the spot, "Laundry," which was crowdsourced by the Tongal video community, a man demonstrates that he knows how to "handle it" in a laundromat when a woman finds him accidentally handling a pair of her panties. With the ad, Speed Stick and parent Colgate joinma men's personal-care battle-within-a-battle during the Super Bowl, competing against Unilever's Axe (which is sending contest winners to space).

Calvin Klein is also making its Super Bowl debut, and it's also about men and underwear:Continue reading...

china

Chinese Viewers Flocking to Brands' Online Mini-Movies

Posted by Abe Sauer on January 22, 2013 11:58 AM

In PepsiCo's short film, Bring Happiness Home, a ragtag bunch of Chinese travelers trying to get home for Spring Festival (Chinese New Year) comes together thanks to Pepsi and Lay's. The film has logged more than 100 million views in its first week of release online, and is among many recently produced pieces that suggest 2013 could be an explosive year for branded content in China.

But it's not just potato chips and fizzy drinks that have found success in short film branded content in China recently. Cartier, Louis Vuitton and even the nation of Australia put together hits. And China's branded content business is just getting started.

The nation is a key market for product and marketing innovation for the company. Contributing to the success of Pepsi's Bring Happiness Home are established stars like Zhou Xun (周迅), Louis Koo (古天乐), Show Luo (罗志祥), Zhang Guo Li (张国立) and Angela Chang (张韶涵). In fact, star talent is often the common denominator in China's blooming branded content scene. Continue reading...

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