celebrity designers

PUMA Signs Rihanna as Creative Director to 'Empower Women'

Posted by Shirley Brady on December 16, 2014 03:55 PM

Rihanna Puma creative director

Following a long line of celebrities as creative director, Beyonce is designing a line of athletic wear for Topshop. Now Rihanna is following suit with her own athletic line, in partnership with Kering-owned PUMA, which posted the image above on Instagram.

The description: "Forever at the forefront of culture and fashion. Now #ForeverFaster. Global superstar #Rihanna will blaze the way for a new generation of women as the face of PUMA’s Women’s Training."

As Vogue UK notes, Puma "is currently undergoing a makeover to help it compete with the big two—Nike and Adidas—in terms of sales and brand reach. It's far from Rihanna's first foray into fashion, with successful link-ups with labels including River Island, MAC, Giorgio Armani, Balmain and Gucci all already on her CV."Continue reading...

social marketing

J.Crew Goes Back to Instagram for Design Inspiration—Meet Mayhem, Age 4

Posted by Shirley Brady on December 11, 2014 01:01 PM

J.Crew Instagram Mayhem designer

J.Crew is collaborating on a girls' clothing collection for Spring 2015 with a 4-year-old Instagram star.

"Mayem," as her mom calls her on social media, caught the eye of brand president and creative guru Jenna Lyons with her lookalike Oscar-inspired paper dresses, and had no qualms about taking one of her designs for a twirl in front of the fashion icon, above.

The child, whose real name is being kept private, became a star on her mom Angie's Instagram feed, and admittedly had help from her parents in designing her haute papier fashion creations. But J.Crew's head children's wear designer says Mayhem's upcoming capsule collection is all hers.Continue reading...

luxury watch

From Bespoke Ice to Drones, Italy's Pininfarina Puts Its Stamp on Luxury

Posted by Mark J. Miller on November 28, 2014 05:02 PM

When haute automakers such as Ferrari, Maserati and Alfa Romeo want to make their vehicles even more opulent, they turn to Italian design firm Pininfarina.

The company has designed cars for all three automotive brands, including the detailing on Ferrari’s new California T.

Recently, however, the firm has unveiled several new partnerships and products that showcase the creative versatility and craftsmanship of its designers.Continue reading...

tech style

Fashion Tech: Intel, Opening Ceremony and CFDA Unveil MICA Wearable

Posted by Shirley Brady on November 17, 2014 09:09 PM

After being teased at New York Fashion Week, Intel, the CFDA and indie boutique/fashion brand Opening Ceremony today unveiled MICA, their wearable tech jewelry line that will be sold exclusively at Barneys New York and OC's boutiques in New York and Los Angeles starting next month.

Short for My Intelligent Communications Accessory, the price has been lowered to $495 (from the original "up to $1,000" price point). And despite the photo posted on Intel's Instagam feed from the press event at Dia:Chelsea, it doesn't require a smartphone to work thanks to a tie-in with AT&T.Continue reading...


Frenzy for Alexander Wang Proves H&M's Mastery of Co-Branding

Posted by Sheila Shayon on November 6, 2014 06:02 PM

The day has finally arrived: Alexander Wang's collection for H&M is now in stores. Wang, creative director of Kering SA’s Balenciaga brand, is the first American to design a guest collection for H&M, and today's debut marks 10 years of designer collaborations for the world's second-biggest apparel retailer after Zara owner Inditex.

After an orchestrated series of sneak peeks—first on Instagram, followed by Rihanna at New York Fashion Week, and then a mention in Vogue Netherlands—as well as a striking video teaser (below) and a New York runway show—the collection has now hit 240 H&M stores worldwide and its network of websites, with select pieces also for sale on the official Alexander Wang website.

As we noted earlier, the collaboration not only crashed H&M's local websites worldwide, but instantly hit eBay, with items priced up to $2,000.Continue reading...

brand collaborators

H&M x Alexander Wang is Now on eBay; $2,000 Backpack, Anyone?

Posted by Shirley Brady on November 6, 2014 11:54 AM

The Alexander Wang collection launch at H&M today saw fans line up around the block around the world, sparking crowd control issues as its local websites crashed, although they're starting to come back online.

Some fans were snapping up $5,000 worth of the New York-based designer's apparel at a time, with the menswear reportedly selling out quicker than the women's collection. No surprise, items are already popping up on eBay for up to $2,000 by one seller. Continue reading...

tech style

Athos, Ralph Lauren Up the Ante on Wearable Technology

Posted by Tom Shanahan on October 24, 2014 02:12 PM

Wearables, wearables, wearables.

They’re everywhere, yes. And now that Apple’s jumped on board and wearable tech was a all the rage at last month's New York Fashion Week, it’s certain the craze will continue, and perhaps morph from a craze to a way of life.

Technology companies are now expected to build products that seamlessly fit into our lives: make them smaller, give them straps, attach them to faces and so on. But what if you don’t want to look like you’re wearing technology? What if you want the technology, but not at the expense of style?

Luckily, there are a few brands leading the charge, not by building technology first, then thinking of a way to wear it, but about design a great piece of clothing, then creating the technology to go with.Continue reading...

brand partners

Heineken Picks Artisanal American Brands for #Heineken100 Products

Posted by Dale Buss on October 16, 2014 04:02 PM

Heineken continues to press its advantages as a premier premium beer brand (#95 on Interbrand's new Best Global Brands report) in a world where volume brews continue to fade.

New Heineken US initiatives range from an extension of its #Heineken100 partnerships with American luxury goods designers, to a new long-term deal with US Major League Soccer and greater use of contextualized "native" advertising on mobile.

The #Heineken100 initiative is the most upper-crust by far. The brewer recruited Chris Gibbs, onwer of pioneering retail outpost Union Los Angeles, to identify and work with other tastemakers, defined artisans and creators who "not only embody Heineken's aspirational and metropolitan essence, but are on the cusp of becoming innovators in their industries," said Belen Pamukoff, Heineken's brand director of marketing, in a press release.

For the fifth year of #Heineken100, the three new brand partners are Parabellum, a premium bison leather goods brand; high-end eyewear label GLCO (Garrett Leight California Optical); and RTH, a Los Angeles-based purveyor of re-engineered American surplus apparel, handcrafted housewares, leather portage and Native American jewelry.Continue reading...

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