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retail

Target Collective: Made in USA, For Men—and Woven With Storytellling

Posted by Darcy Newell on March 17, 2015 12:04 PM

This weekend, Target launched the Target Collective, a curated, design-focused and locally crafted collection of men’s fashion and home goods from a six-pack of American designers: Billykirk, Owen & Fred, Taylor Stitch, Duluth Pack, Locally Grown and Terrapin Stationers.

The "lumbersexual" (as Fast Company calls it) collection will include canvas totes, leather goods, button-down shirts and gifts, ranging in price from $10 to $270.

The collection signals a few notable departures for the brand. For starters, Target Collective is its first mens-focused collection—previous capsule collections have focused on women’s fashion (showcasing high-end designers like Altuzarra and Prabal Gurung) or multibrand partnership (such as 2013’s unsuccessful holiday collaboration with Neiman Marcus and the CFDA).Continue reading...

celebrity designers

Fashion World Turns on Kanye West x adidas Debut; Kanye Doesn't Care

Posted by Mark J. Miller on February 20, 2015 11:43 AM

Kanye West did all he could to boost the profile of the Yeezy Boost shoes he just launched with adidas. He showed them off at the Grammys and debuted them during New York Fashion Week.

However, despite West’s many successes, shoe design is apparently is not one of them. (Neither is taking to the stage at awards shows when his name hasn’t been called, according to many others.) Some of the big-bucks (and now sold out) Boosts apparently been shipped with zippers that weren’t working correctly.

And to make matters worse, the debut Kanye x adidas Originals collection at New York Fashion Week was slammed by none other than the founder of Fashion Week herself, while Kanye's toddler evidently annoyed the queen of fashion: Vogue editor Anna Wintour.Continue reading...

celebrity brandmatch

Kanye West x adidas Yeezy Boost, Available Feb. 14, Reaches Maximum Hype

Posted by Mark J. Miller on February 9, 2015 05:05 PM

Kanye West Yeezy Boost adidas Instagram

Kanye West has never been afraid to hijack a big awards ceremony for his own purposes—just ask Taylor Swift, whose acceptance speech for winning Best Female Video was famously interrupted by West at the 2009 MTV Video Music Awards.

So it shouldn’t have come as a surprise that West "crashed" last night's GRAMMY stage after Beck won Album of the Year and looked ready to snatch the trophy from his hand. Although West backed down and saved his comments for E!, home to his wife's reality show, he also caught flack from other artists as well as for raising his middle finger during a performance with Paul McCartney and Rihanna, Billboard notes.

All of those hijinks seem to have overshadowed the fact that he chose Sunday’s GRAMMY Awards to unveil his first collaboration with adidas, the Velcro-flapped Yeezy Boost sneaker, which was today confirmed will be available in stores and online on Feb. 14. Continue reading...

celebrity brandmatch

adidas is Bringing Kanye West to NY Fashion Week, App in Hand

Posted by Mark J. Miller on February 4, 2015 11:45 AM

Buying upscale sneakers can be a bit of an event—especially when it involves a paparazzi-ready name such as Kanye West. That's why adidas, which has a new deal with the entrepreneur following his previous collaboration with Nike, is changing the way the business works.

A new app, adidas Confirmed, allows consumers to reserve their sneakers before they hit stores. This way, consumers can know that a pair of sneaks will be waiting for them and long lines can be eliminated. Think of it as the mobile equivalent to Staples' Easy button—a Yeezy button, if you will.

"We are addressing a real market need," said Simon Atkins, adidas VP of Brand Activation, in a press release. "The adidas Confirmed mobile app is our way of improving the customer experience and reaching kids in an environment where they spend most of their time." Continue reading...

retail

Target Launches First Plus-Size Collection Following Blogger Boycott

Posted by Sheila Shayon on January 21, 2015 12:59 PM

Target Ava Viv plus size fashion collection

Target has turned the criticism and campaign of a disgruntled fashion blogger into a first for the retailer—one that is long overdue—with the announcement of the brand's first plus-size collection.

Chastity Garner Valentine, a popular plus-size fashion blogger with 68,000-plus followers on Instagram, launched a boycott against Target when she discovered, once again, that a designer collaboration would not be carried in plus-sizes.

Back in August, she published an open letter to Target, #BoycottingTarget #AltuzarraForTarget, that criticized the retailer for not adding bigger sizes to its designer collaboration with Joseph Altuzarra.Continue reading...

branded entertainment

Branded Entertainment: Can Intel Recapture 'Inside Films' Magic?

Posted by Abe Sauer on January 21, 2015 11:01 AM

Dell Intel What Lives Inside short film branded entertainment 2015

A decade and a half. That's how long it's been since the "Dell Dude" Christmas commercial that launched a brief era of Dell market dominance in consumer computing.

That ad, like many more (increasingly annoying) ones after it, closed with Intel's iconic five-note mnemonic chime that mimicked "Intel Inside."

Now Intel is reteaming with Dell, the replacement for its former "Inside Films" series partner (Toshiba) as it's getting the band back together on a landmark branded entertainment collaborative entertainment project. Continue reading...

celebrity designers

PUMA Signs Rihanna as Creative Director to 'Empower Women'

Posted by Shirley Brady on December 16, 2014 03:55 PM

Rihanna Puma creative director

Following a long line of celebrities as creative director, Beyonce is designing a line of athletic wear for Topshop. Now Rihanna is following suit with her own athletic line, in partnership with Kering-owned PUMA, which posted the image above on Instagram.

The description: "Forever at the forefront of culture and fashion. Now #ForeverFaster. Global superstar #Rihanna will blaze the way for a new generation of women as the face of PUMA’s Women’s Training."

As Vogue UK notes, Puma "is currently undergoing a makeover to help it compete with the big two—Nike and Adidas—in terms of sales and brand reach. It's far from Rihanna's first foray into fashion, with successful link-ups with labels including River Island, MAC, Giorgio Armani, Balmain and Gucci all already on her CV."Continue reading...

social marketing

J.Crew Goes Back to Instagram for Design Inspiration—Meet Mayhem, Age 4

Posted by Shirley Brady on December 11, 2014 01:01 PM

J.Crew Instagram Mayhem designer

J.Crew is collaborating on a girls' clothing collection for Spring 2015 with a 4-year-old Instagram star.

"Mayem," as her mom calls her on social media, caught the eye of brand president and creative guru Jenna Lyons with her lookalike Oscar-inspired paper dresses, and had no qualms about taking one of her designs for a twirl in front of the fashion icon, above.

The child, whose real name is being kept private, became a star on her mom Angie's Instagram feed, and admittedly had help from her parents in designing her haute papier fashion creations. But J.Crew's head children's wear designer says Mayhem's upcoming capsule collection is all hers.Continue reading...

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