Target Launches First Plus-Size Collection Following Blogger Boycott

Posted by Sheila Shayon on January 21, 2015 12:59 PM

Target Ava Viv plus size fashion collection

Target has turned the criticism and campaign of a disgruntled fashion blogger into a first for the retailer—one that is long overdue—with the announcement of the brand's first plus-size collection.

Chastity Garner Valentine, a popular plus-size fashion blogger with 68,000-plus followers on Instagram, launched a boycott against Target when she discovered, once again, that a designer collaboration would not be carried in plus-sizes.

Back in August, she published an open letter to Target, #BoycottingTarget #AltuzarraForTarget, that criticized the retailer for not adding bigger sizes to its designer collaboration with Joseph Altuzarra.Continue reading...

branded entertainment

Branded Entertainment: Can Intel Recapture 'Inside Films' Magic?

Posted by Abe Sauer on January 21, 2015 11:01 AM

Dell Intel What Lives Inside short film branded entertainment 2015

A decade and a half. That's how long it's been since the "Dell Dude" Christmas commercial that launched a brief era of Dell market dominance in consumer computing.

That ad, like many more (increasingly annoying) ones after it, closed with Intel's iconic five-note mnemonic chime that mimicked "Intel Inside."

Now Intel is reteaming with Dell, the replacement for its former "Inside Films" series partner (Toshiba) as it's getting the band back together on a landmark branded entertainment collaborative entertainment project. Continue reading...

celebrity designers

PUMA Signs Rihanna as Creative Director to 'Empower Women'

Posted by Shirley Brady on December 16, 2014 03:55 PM

Rihanna Puma creative director

Following a long line of celebrities as creative director, Beyonce is designing a line of athletic wear for Topshop. Now Rihanna is following suit with her own athletic line, in partnership with Kering-owned PUMA, which posted the image above on Instagram.

The description: "Forever at the forefront of culture and fashion. Now #ForeverFaster. Global superstar #Rihanna will blaze the way for a new generation of women as the face of PUMA’s Women’s Training."

As Vogue UK notes, Puma "is currently undergoing a makeover to help it compete with the big two—Nike and Adidas—in terms of sales and brand reach. It's far from Rihanna's first foray into fashion, with successful link-ups with labels including River Island, MAC, Giorgio Armani, Balmain and Gucci all already on her CV."Continue reading...

social marketing

J.Crew Goes Back to Instagram for Design Inspiration—Meet Mayhem, Age 4

Posted by Shirley Brady on December 11, 2014 01:01 PM

J.Crew Instagram Mayhem designer

J.Crew is collaborating on a girls' clothing collection for Spring 2015 with a 4-year-old Instagram star.

"Mayem," as her mom calls her on social media, caught the eye of brand president and creative guru Jenna Lyons with her lookalike Oscar-inspired paper dresses, and had no qualms about taking one of her designs for a twirl in front of the fashion icon, above.

The child, whose real name is being kept private, became a star on her mom Angie's Instagram feed, and admittedly had help from her parents in designing her haute papier fashion creations. But J.Crew's head children's wear designer says Mayhem's upcoming capsule collection is all hers.Continue reading...

luxury watch

From Bespoke Ice to Drones, Italy's Pininfarina Puts Its Stamp on Luxury

Posted by Mark J. Miller on November 28, 2014 05:02 PM

When haute automakers such as Ferrari, Maserati and Alfa Romeo want to make their vehicles even more opulent, they turn to Italian design firm Pininfarina.

The company has designed cars for all three automotive brands, including the detailing on Ferrari’s new California T.

Recently, however, the firm has unveiled several new partnerships and products that showcase the creative versatility and craftsmanship of its designers.Continue reading...

tech style

Fashion Tech: Intel, Opening Ceremony and CFDA Unveil MICA Wearable

Posted by Shirley Brady on November 17, 2014 09:09 PM

After being teased at New York Fashion Week, Intel, the CFDA and indie boutique/fashion brand Opening Ceremony today unveiled MICA, their wearable tech jewelry line that will be sold exclusively at Barneys New York and OC's boutiques in New York and Los Angeles starting next month.

Short for My Intelligent Communications Accessory, the price has been lowered to $495 (from the original "up to $1,000" price point). And despite the photo posted on Intel's Instagam feed from the press event at Dia:Chelsea, it doesn't require a smartphone to work thanks to a tie-in with AT&T.Continue reading...


Frenzy for Alexander Wang Proves H&M's Mastery of Co-Branding

Posted by Sheila Shayon on November 6, 2014 06:02 PM

The day has finally arrived: Alexander Wang's collection for H&M is now in stores. Wang, creative director of Kering SA’s Balenciaga brand, is the first American to design a guest collection for H&M, and today's debut marks 10 years of designer collaborations for the world's second-biggest apparel retailer after Zara owner Inditex.

After an orchestrated series of sneak peeks—first on Instagram, followed by Rihanna at New York Fashion Week, and then a mention in Vogue Netherlands—as well as a striking video teaser (below) and a New York runway show—the collection has now hit 240 H&M stores worldwide and its network of websites, with select pieces also for sale on the official Alexander Wang website.

As we noted earlier, the collaboration not only crashed H&M's local websites worldwide, but instantly hit eBay, with items priced up to $2,000.Continue reading...

brand collaborators

H&M x Alexander Wang is Now on eBay; $2,000 Backpack, Anyone?

Posted by Shirley Brady on November 6, 2014 11:54 AM

The Alexander Wang collection launch at H&M today saw fans line up around the block around the world, sparking crowd control issues as its local websites crashed, although they're starting to come back online.

Some fans were snapping up $5,000 worth of the New York-based designer's apparel at a time, with the menswear reportedly selling out quicker than the women's collection. No surprise, items are already popping up on eBay for up to $2,000 by one seller. Continue reading...

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