branded entertainment
Posted by Shirley Brady on March 7, 2011 10:00 AM
Last June, Jason Bateman and Will Arnett introduced DumbDumb, a production company backed by Ben Silverman's Electus to create original web comedies for brands, starting with Orbit gum.
Add Denny's to that roster with Always Open with David Koechner, a new web series that reinforces its "America's Diner is Always Open" campaign. It stars Koechner — who you may recognize from his recurring role on NBC's The Office — chatting with a cast of fellow comics that includes Bateman and Arnett, plus Kristen Bell, Sarah Silverman, Amy Poehler, and Will Forte.
Watch the trailer above, and the first episode below.Continue reading...
More about: Denny's, Advertising, DumDum, Will Arnett, Jason Bateman, Kristen Bell, Sarah Silverman, Amy Poehler, Will Forte, Electus, Ben Silverman, IAC, Orbit, Branded Entertainment, Online Video, Restaurants, NBC, The Office, CollegeHumor.com