Labor Day weekend is box office zombie land. As America collectively spends three days eating and drinking its way into a stupor, Hollywood dumps on theaters the fare for which it cannot otherwise find an appropriate release. Yes, that means horror movies.

Horror in space! Horror underwater! With product placement brought to you by the holiday-appropriate Colt 45.Continue reading...

A little bit of the heat is off Four Loko as lawmakers are now focused on Pabst/Colt 45 Blast, a new energized, high alcohol content 23.5 ounce beverage that is equivalent to quaffing about five beers.

While Four Loko became a video favorite without celebrity endorsements, Blast launched in April with a high-profile partner out of the gate in Snoop Dog. An alderman and a youth group are already trying to curb sales of the beverage on Milwaukee, WI.

In Durham, NC, activists have made it a racial issue, with one minister telling the press, "They’re trying to commit genocide on the hip hop generation; their bus is really a gas chamber on wheels."

Is it all over for these mind-erasing party drinks? Maybe not.Continue reading...

Forget that the artist's name is "Playboy Tre," the new video for the song Ready Go takes the trend of alcohol product placement in music videos by the throat and throttles it to death (above). Warning, NSFW language.

Move over Four Loko anthem, "Ready Go" is drunk on brands.Continue reading...

Two years ago we looked at the Vice Magazine marketing partnership with comeback alcohol brand Colt 45, observing, "Its strategic promotional partnering with VICE Magazine has resulted in hip marketing campaigns and well-orchestrated parties in New York City." It appears other brands took notice.

Vice, now more a full-blown media brand than just a magazine, is now partnering with brands such as Intel and CNN. Wait, what?Continue reading...