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Pabst Looks to Reassure Hipsters With Indie Music Festival

Posted by Mark J. Miller on September 25, 2014 06:31 PM

Pabst Blue Ribbon, the unofficial beer of hipsters across America, is throwing a party in hipster heaven: Portland, Oregon. As in the Portland that begat the hipsterrific TV show, Portlandia.

This weekend, PBR's marketing team is throwing its first-ever music festival, joining the parade of brands that have also fallen in love with the music festival circuit.

Project Pabst, as the three-day festival is called, couldn't be more ironic. It feature such acts as the British duo behind 80's phenom Tears for Fears, the reunited Constantines, Modest Mouse, Built to Spill and other acts that will cost a mere $35 for a one-day pass and $60 for two.

The whole event is a thank you to the Milwaukee-based brand’s top market. "We were trying to think of something we could do for Portland," Matt Slessler, Pabst's Pacific field marketing manager, told the Oregonian. "We refer to it as our love letter to Portland. That's really what it is, the city has just been so good to us."Continue reading...


At the Movies: 3D Sharks, 1960s Again & Colt 45 as Orgy Fuel

Posted by Abe Sauer on September 2, 2011 05:00 PM

Labor Day weekend is box office zombie land. As America collectively spends three days eating and drinking its way into a stupor, Hollywood dumps on theaters the fare for which it cannot otherwise find an appropriate release. Yes, that means horror movies.

Horror in space! Horror underwater! With product placement brought to you by the holiday-appropriate Colt 45.Continue reading...

brands under fire

Four Loko, Colt 45 Blast & Hi-Alc Party Drinks Play Defense

Posted by Abe Sauer on July 26, 2011 05:00 PM

A little bit of the heat is off Four Loko as lawmakers are now focused on Pabst/Colt 45 Blast, a new energized, high alcohol content 23.5 ounce beverage that is equivalent to quaffing about five beers.

While Four Loko became a video favorite without celebrity endorsements, Blast launched in April with a high-profile partner out of the gate in Snoop Dog. An alderman and a youth group are already trying to curb sales of the beverage on Milwaukee, WI.

In Durham, NC, activists have made it a racial issue, with one minister telling the press, "They’re trying to commit genocide on the hip hop generation; their bus is really a gas chamber on wheels."

Is it all over for these mind-erasing party drinks? Maybe not.Continue reading...


Ready Go Video Drunk On Product Placement

Posted by Abe Sauer on January 5, 2011 04:45 PM

Forget that the artist's name is "Playboy Tre," the new video for the song Ready Go takes the trend of alcohol product placement in music videos by the throat and throttles it to death (above). Warning, NSFW language.

Move over Four Loko anthem, "Ready Go" is drunk on brands.Continue reading...

brand partners

Vice Now Its Worst Nightmare

Posted by Abe Sauer on June 3, 2010 11:00 AM

Two years ago we looked at the Vice Magazine marketing partnership with comeback alcohol brand Colt 45, observing, "Its strategic promotional partnering with VICE Magazine has resulted in hip marketing campaigns and well-orchestrated parties in New York City." It appears other brands took notice.

Vice, now more a full-blown media brand than just a magazine, is now partnering with brands such as Intel and CNN. Wait, what?Continue reading...

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