Unilever introduced its 10-year Sustainable Living Plan in 2010 and just released its first progress report to regulators, organizations and other partners.

Unilever made a challenge to itself that not many other manufacturers have been willing to match. The idea, as the Guardian notes, is to take “responsibility for the environmental footprint of its products right across the value chain, from the sourcing of raw materials all the way through to the consumer's use of products to cook, clean and wash.”Continue reading...

The value of a sound…sound strategy is still a dim second in advertising briefs but smarter brands are catching on. Audi achieved sonic branding two years ago, with its sport for the A5 sportback —a steady, pumping heartbeat, breath and a piano as seen (and heard) above.

Last month, in an industry first, Unilever brand managers for its Comfort fabric conditioner hit MIDEM, the world's largest music industry trade fair, with an unusual proposition.Continue reading...