Posted by Sheila Shayon on October 20, 2011 04:10 PM
Ducatista (singular) or Ducatisti (plural) are passionate about their brand of choice, motorcycles like the Diavel and Diavel Carbon. That's why Ducati North America is one of the first brands to kick the tires on Contain, a new "white label" social community platform for brands.
In a similar vein to Communispace, for example, Contain is helping created branded communities for those brand marketers who are finding uber-sites like Facebook and Twitter too cluttered and one-size-fits-all. The name refers to its goal: to help focus and stimulate conversations among brand enthusiasts and target social content in the process.Continue reading...