tech innovation

IBM's Iwata: "Watson is an IBMer"

Posted by Shirley Brady on October 10, 2014 10:21 AM

IBM moved Watson into swanky new digs in Manhattan this week, just as IBM was named the world's fourth most valuable brand on Interbrand's new Best Global Brands report. Don't miss the Q&A with Jon Iwata, SVP of Marketing and Communications, explaining what the world's first cognitive computing system means to the IBM brand—and much more.

tech innovation

IBM Opens Global New York HQ to Expand Watson's Business Partners

Posted by Sheila Shayon on October 8, 2014 03:10 PM

Ever since Watson beat human champions in Jeopardy! in 2011, IBM has placed a big bet on its supercomputer, establishing a separate business unit, pledging $1 billion in investment and assembling a workforce of 2,000.

Since then, Watson has been venturing beyond IBM to work with other businesses and become a brand in his its own right.

After opening Watson’s computing capabilities to researchers in August, IBM today officially opened its global headquarters with 600 IBMers at 51 Astor Place in New York's Silicon Alley to serve local startups, in addition to opening wth five “Watson Client Experience Centers” around the world.Continue reading...

in the spotlight

Hewlett-Packard Plans for Next 75 Years with Company Split

Posted by Sheila Shayon on October 6, 2014 11:07 AM

Hewlett-Packard, founded 75 years ago in a garage in Palo Alto, Calif., by Bill Hewlett and Dave Packard, ushered in the PC revolution as a pioneer in the now iterated field of computing. Now it's embarking on a massive restructuring to take it into its next 75 years.

The company announced Monday morning that it plans to break-up into two companies: one targeting business technology, including computer servers and data storage equipment, software and services; and the other selling personal computers, tablets, laptops and printers. As Fortune notes, the news comes "almost three years to the day that she took HP’s top job" and declared "One HP" as the company's rallying cry.

It’s one more sign of the changing of the times in technology, as tech leaders like Microsoft, Dell and IBM shift gears in a mobile, cloud connected world.

As a result of the corporate restructuring, Meg Whitman will serve as President and CEO of the business-focused company, Hewlett-Packard Enterprise, while Dion Weisler will be president and CEO of the consumer-facing PC-based company, HP Inc., which will retain HP’s iconic logo.Continue reading...

tech in the spotlight

Microsoft Reveals Windows 10

Posted by Shirley Brady on September 30, 2014 05:07 PM

Microsoft announced the new Windows operating system today: Windows 10. Billed as "The Future of Windows," it boasts a new Start menu, multiple desktops, and improved multi-tasking, in addition to:

Windows 10 represents the first step of a whole new generation of Windows. Windows 10 unlocks new experiences for customers to work, play and connect. Windows 10 embodies what our customers (both consumers and enterprises) demand and what we will deliver.

Windows 10 will run across an incredibly broad set of devices – from the Internet of Things, to servers in enterprise datacenters worldwide. Some of these devices have 4 inch screens – some have 80 inch screens – and some don’t have screens at all. Some of these devices you hold in your hand, others are ten feet away. Some of these devices you primarily use touch/pen, others mouse/keyboard, others controller/gesture – and some devices can switch between input types.

We’re not talking about one UI to rule them all – we’re talking about one product family, with a tailored experience for each device.

For some Windows 8 users eagerly anticipating the new release, there was just one question: What happened to Windows 9?

See Windows VP Joe Belfiores's twitty response to the naming speculation, along with his video explaining more about the new Windows. Continue reading...

mobile brands

Intel Sets its Sights on Mobile at MWC '14

Posted by Sheila Shayon on February 25, 2014 12:33 PM

After a broad presentation at January's Consumer Electronics Show, debuting consumer facing products like a charging bowl, and some more in line with Intel's usual business in computing, the chip company has set out to make a global impression on the mobile market at Mobile World Congress. 

Intel is using the MWC 2014 stage to outline its product roadmap and broader strategy to gain a bigger piece of the mobile industry market in 2014, including the launch of a 64-bit Atom processor, previously code-named Merrifield, and a 64-bit mobile Atom processor, code-named Moorefield, both of which are key ingredients in next-generation smartphones and tablets.

Matt Dunford, global Chief Benchmarking Manager at Intel, said these improvements maximize overall performance above that of Apple's A7 chip in the iPhone 5S, and Qualcomm's Snapdragon 800, and the battery life is superior to both as well.Continue reading...

rebranding

Intel Sheds Troubled McAfee Name in Antivirus Rebrand

Posted by Mark J. Miller on January 7, 2014 05:36 PM

John McAfee created an antivirus program that became the industry standard, making him an unbelievably wealthy man. But since splitting from the company in 1994, McAfee's wealth—and personal reputation—have taken a tumble, especially after he hid out in Belize while being considered a "person of interest" in a murder investigation—and blogged about it.

But McAfee's antics have also drawn some negative attention to Intel, which bought McAfee Inc. in 2010. Now, after grappling with McAfee's outspoken opinions and unruly actions, the company announced it will be officially rebranding the security software, devoid of McAfee's name. 

Intel CEO Brian Krzanich announced the change at the Consumer Electronics Show, where Intel is busy unveiling new efforts in wearable tech. While the McAfee sheild logo will remain, the software—which will be made available for free on mobile devices—will now be known as Intel Security, a change that is estimated to take a year to implement.Continue reading...

tech in the spotlight

IBM’s Supercomputer Watson is Now Your Best Shopping Companion

Posted by Sheila Shayon on November 28, 2013 03:22 PM

It’s been more than two years since IBM’s Watson made its hit TV debut on Jeopardy! And now, Watson is the latest “cognitive, expert personal shopper” developed by an early stage partner in the IBM Watson Developers Cloud, digital shopping company Fluid.

Their Watson-powered app—the Fluid Expert Personal Shopper—marries Watson’s transformational cognitive computing that provides dialogue-driven assistance with product recommendations and content, letting consumers make queries using Watson’s natural language processing (NLP). 

But, “Watson’s natural language capabilities are not what make it special,” Brooke Aguilar, VP Global Business Development at Fluid told brandchannel. “The big differentiator is that Watson is a learning machine and one that quickly learns from and adapts with each interaction. In the context of digital shopping this presents a tremendous opportunity for Fluid to give consumers highly engaging and rich shopping experiences that are personalized and become more so with continued use.”Continue reading...

brand roadmaps

Intel Looks Inside for New CEO, While Brand Plans for Service Expansion

Posted by Alicia Ciccone on May 2, 2013 07:45 PM

While the computing world continues to shift around them, Intel has remained steady and true to form, remaing loyal to its infamous tagline: Intel Inside.

The company, which has staved off advances from competitors like Advanced Micro Devices and is posting $50 billion in annual sales has remained sure-footed even as it searched for a new CEO to take the helm after Paul Otellini retires in May. Despite rumors that the company was looking to an outsider to fill the role, its board selected current COO Brian Krzanich, an engineer who has been with the company since 1982. The company also elevated software honcho Renee James to President, Reuters reports.

While the duo will likely make a successful team, Intel hopes that the new appointments will aid in leading the company in a new, more mobile direction. While Intel's processing chips still sit inside many personal computers, the company is losing market share to companies like ARM, which makes rival chips for smartphones.Continue reading...

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