2014 Brandcameo Product Placement Awards

brand news

In the News: NFL, GM, Nokia and more

Posted by Dale Buss on August 30, 2013 09:16 AM

In the News

NFL gains big victory with concussion-suit settlement.

GM echoes 2020 deadline for "nearly" self-driving car.

Nokia unveils connected-car platform. 

Amazon takes tax fight to Supreme Court.

American Standard makes case for staying at home.

Apple slides in survey of ad-agency esteem.

AT&T will expand Aio pre-paid service nationwide in September. 

ConAgra Foods says "table is set" for growth.

Farmers Insurance tees up PGA tour pro for humorous approach.

GE set to exit retail lending.

Hertz expands Firefly travel brand into US. 

Kia spotlights Soul on Adult Swim shows.Continue reading...

chew on this

Californians Go to the Polls on Prop 37 GMO Labeling Battle

Posted by Dale Buss on November 6, 2012 05:08 PM

For a while, the notion of regulating genetically modified organisms (better known as GMOs) included in food seemed like a good idea, and anti-Big Food advocates in California attracted a lot of support in a state where residents like to be on the cutting edge of just about everything. Calfornians have never minded serving as a bellwether on new regulatory initiatives that end up sweeping the rest of the country, such as automotive emissions.

But the closer today's vote on Proposition 37 loomed, the more that initial support of the idea waned. And this U.S. Election Day, even backers of the anti-GMO initiative seemed resigned to its defeat, although it's still being closely watched. (Update: Prop 37 was indeed defeated at the polling booth.)

What happened? Well, a combination of huge contributions by moneyed CPG brands battered Prop 37's drive to label GMOs in a massive advertising and PR blitz with a "No on 37" drive. And backers of the added regulation alleged dirty tricks by the competition as they sought to sway voters (despite scientific evidence to the contrary) that GMO-containing products are hardly the stuff of "Frankenfood" that really harms consumers.Continue reading...

chew on this

Organic Brands Caught In Fight Over California's Prop 37 GMO Debate

Posted by Dale Buss on September 17, 2012 01:11 PM

The vast majority of American consumers don't care whether their foods contain genetically modified organisms (GMOs). Food executives and think tanks will tell you that and cite, for example, how Indiana local bakery Aunt Nellie's bombed when it introduced a specifically labeled "non-GMO" bread a couple of years ago.

But California isn't most of America, with a more health-conscious outlook than most states. That's why mainstream food companies are in a hot and heavy contest against GMO opponents over Proposition 37, The Right to Know Genetically Modified Food Act, a piece of state legislation that, if passed in November, would require GMO-containing products to disclose that on labels, and make California the first state to mandate genetically modified food.

Similar to what happened to automakers after California took an extreme position on cutting emissions, essentially imposing that higher standard on cars sold all over the country, food and beverage companies are concerned that California will serve as a bellwether in GMO labeling regulation as well.

In a particular bind in this fight are the many mainstream food conglomerates that now own organic brands, which by definition don't include GMOs: Kellogg, owner of GMO poster brand Kashi; General Mills, owner of the Cascadian Farm, Muir Glen, Larabar and Food Should Taste Good brands; Coca-Cola, owner of Odwalla and Honest Tea; PepsiCo; and Dean Foods, owner of Horizon Organics.Continue reading...

social marketing

SocialTwist: 8 Billion Impressions Served

Posted by Sheila Shayon on August 16, 2011 12:00 PM

SocialTwist has just hit a key benchmark, partnering with 100,000 brands and websites to create “customer advocates” to help relay deals and other marketing messages.

In the past year, 4.8 million customer advocates have used the platform for referrals, offers and content sharing with friends.

Also making the service a player to watch: Sanjeev Agrawal, former head of product marketing for Google — and the former VP Products at TellMe Networks (acquired by Microsoft) and CEO of Aloqa (acquired by Motorola) — has just signed on as its president.Continue reading...

private brand

Cereal Thriller: ConAgra Poised to Acquire Ralcorp

Posted by Mark J. Miller on July 20, 2011 11:00 AM

Grape Nuts, Honeycomb, Shredded Wheat, Raisin Bran, and plenty of other cereals have been starting Americans' days for a long time, no matter who has owned them. 

Since 2008, it has been St. Louis-based Ralcorp Holdings. Inc., a manufacturer of private-label goods for US grocery stores including Stop & Shop, IGA and Hannaford, which produces cereals in its Ralston Foods division.

Ralcorp bought the organization from Kraft Foods for $2.7 billion. Now, Ralcorp finds itself the target of an unwanted takeover attempt by ConAgra Foods, which has offered $4.9 billion, according to FoodProcessing.com.Continue reading...

brand news

BP Suspends Marketing, Faces US Probe

Posted by Shirley Brady on May 18, 2010 07:58 AM

BP suspends marketing activity (but keeps up social media response) as Obama moves to name panel to investigate Gulf disaster. Other oil brands are staying resilient.

A coalition of America's largest food companies, including General Mills, ConAgra Foods, Kraft Foods, Kellogg, Coca-Cola, PepsiCo and Hershey, commit to taking 1.5 trillion calories out of their products by 2015 in an effort to reduce childhood obesity.

As the Ritz-Carlton prepares to take world's tallest hotel crown in Hong Kong, luxury hotels are booming in China.

European travel brands capitalize on ash cloud flight chaos.

Facebook on cusp of 500 million users.Continue reading...

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