brand news

In the News: Deutsche Telekom, The Masters, Toyota and more

Posted by Dale Buss on April 11, 2013 09:16 AM

In the News

Deutsche Telekom raises bid for MetroPCS.

The Masters begins at Augusta National today with Tiger Woods again among the favorites.

Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.

Applebee's led first-quarter social media engagement by restaurants.

Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.

Justin Bieber backs a debit card for teens, from parents.

ConocoPhillips suspends Arctic drilling plan.

Daimler says worsening Europe puts its 2013 profit outlook in doubt.

Dell plans to double sales outlets in China.Continue reading...

conversation starter

ConocoPhillips Campaign Touts Job-Creation Value of Natural-Gas Boom

Posted by Dale Buss on October 28, 2011 01:01 PM

Big Oil has joined other brand marketers, ranging from Amazon to AT&T, in harnessing the marketing appeal of jobs amid stubborn 9-percent-plus American unemployment. Specifically, ConocoPhillips, with the third-largest oil and gas reserves of any U.S. energy company, has launched a new "public-service" campaign touting natural gas not only as the nation's abundant, clean energy resource — but as a jobs creator as well.

"We wanted to inject the ConocoPhillips voice into the conversation," Davy Kong, spokeswoman for the Houston-based company, told brandchannel. "As a company, we recognize that we need to do a better job of talking about the natural-gas industry and its benefits and explaining them to the public."

In this economic environment, little gets Americans' attention more quickly than talk of jobs. And no industry has a better jobs story to tell right now than natural-gas exploration and development, what with "fracking" technology newly unlocking vast shale-natural gas supplies from Pennsylvania to Texas.Continue reading...

brand news

In the News: Facebook Gets Smart, GE Repays Buffett, Twitter Woos Brits

Posted by Dale Buss on September 14, 2011 08:56 AM

In the News

Best Buy faces investor skepticism of its big-box strategy amid stiffening online competition.

BP may avoid gross negligence conviction in Gulf Oil spill.

CBS drops What's Trending web TV series after Steve Jobs flub.

Cisco sets more conservative growth target.

ConocoPhillips tries to fuel more natural-gas use.

Dell sets $5-billion share buyback.

Dreamworks masters YouTube and Zynga marketing.

Facebook chases Google+ with "smart lists" feature.Continue reading...

brand news

In the News: BMW, Panasonic, Groupon & more

Posted by Dale Buss on July 28, 2011 09:00 AM

In the News

Airbnb image takes a hit with customer horror story.

Amazon helps consumers shift from a physical to a digital future.

BMW lands prime sponsorship of U.S. team in 2012 Summer Olympics.

Boeing slows 787 deliveries.

CNN host Piers Morgan accused of hacking on his watch while editor of News of the World.

Chrysler and Fiat prepare to merge and finish their turnaround stories.Continue reading...

brand news

In the News: Amazon, Boeing, McDonald's & more

Posted by Dale Buss on July 14, 2011 09:00 AM

In the News

Amazon aims to re-write tax policy for the internet era.

American Electric Power scraps plan for carbon capture at plant.

Australia carbon tax finds resistance.

Boeing clears tests of 787 Dreamliner with All Nippon Airways and meets with AMR to Airbus.

Borders on brink of liquidation.

Carrefour experiences weakening in profit.

Chrysler and Fiat merge management structure.Continue reading...

BP Competitors Pitch In

Posted by Shirley Brady on July 22, 2010 10:00 AM

BP's damaged oil well could be shut down in a matter of weeks — depending on the weather, according to President Obama's watchdog in the Gulf, retired Adm. Thad Allen, on a press call this morning. The company suspended operations last night as storm concerns continue today.

The brand continues battling other storms, including disagreements with its well partners, public relations nightmares, experts questioning its relief efforts and CEO Tony Hayward fighting to keep his job.

BP's also being frozen out as its competitors join forces in a new consortium.Continue reading...

brand news

Brand Watch: Toyota's New Recall, NBC Losing Carell

Posted by Brandchannel Staff on April 28, 2010 11:56 AM

AOL is seeing falling ad, subscription revenues; says CU to IM unit.

Comcast's broadband business is booming; ad sales also looking up.

ConocoPhillips cancels Abu Dhabi project.

Glaxo rebounds following flu shots.

Goodyear is having a rather good year.

HTC promises Windows 7 phone by year-end.Continue reading...

damage control

No More Shell Game: Oil Brand Ends Gas Sales To Iran

Posted by Anthony Zumpano on March 11, 2010 02:55 PM

Consumers boycott brands for almost as many reasons as there are brands. If you were looking for a brand to boycott because it made deals with both the US and the Islamic Republic of Iran (and in possible violation of the Iran Sanctions Act), the New York Times provided a handy list last weekend.

Most of the brands on the list are oil companies, and Royal Dutch Shell was one of the largest in terms of how much revenue it received from the US government. Whether it was the result of existing boycotts, its appearance on that Times list, or the fallout from that list – Congress is looking to end government contracts with companies that sell gas to Iran – the multinational brand announced that it will halt such sales to the increasingly isolated country.Continue reading...

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