brand challenges

In Wake of On-Board Mishaps, Cruise Liners Agree to Passenger Bill of Rights

Posted by Mark J. Miller on May 28, 2013 12:39 PM

It’s not easy being a cruise passenger these days. Sure, you’ve got fabulous live shows to attend, shuffleboard aplenty, and heaping steam tables of food to consume, but you’ve also got to live with the possibility that a fire could break out and shut down the rest of your trip, or that the engines might fail and leave all the toilets not working properly for days.

Unfortunately for thousands of passengers, the above instances have already occured in a streak of accidents that have plagued the cruise industry over the last six months, affecting several of Carnival Cruise Lines ships and now Royal Caribbean. The incidents have surely affected the industry's latest numbers as potential customers have been deterred from traveling while loyal cruisers have opted out of their choice vacations. To help rebuild the industry’s fundamental base and hopefully encourage passengers to travel again, the industry’s trade group, Cruise Lines International Assn., has just adopted a passenger bill of rights, the Chicago Tribune reports.Continue reading...

FTC and Facebook in Spotlight as Privacy Issues Escalate

Posted by Sheila Shayon on March 26, 2012 03:03 PM

The Federal Trade Commission today released its framework (and the cautionary video above) for protecting consumers’ privacy online. Building on its draft privacy proposal from last year which outlined guidelines for companies to handle personal data and recommended the “Do Not Track” button option, the FTC has legal authority to sue companies that violate privacy policies.

Under FTC Chairman Jon Leibowitz, the agency last year brought charges against both Google and Facebook for alleged violations. At issue, in addition to personal privacy, the tougher the regulations the bigger the incursion on profits reaped by web giants who use the data from targeted advertising to offer their services for free.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia