Best Global Green Brands 2014

retail watch

From Faster Delivery to Kindle Unlimited, Amazon Just Keeps on Rolling

Posted by Mark J. Miller on July 21, 2014 03:30 PM

Amazon may be in a PR standoff with the publishing industry that is leaving both sides licking their wounds, but the situation doesn’t appear to be hurting Amazon’s bottom line. The company’s second-quarter revenue will be announced Thursday and the expectation is that it will continue “to gain share from brick-and-mortar retailers,” according to at least one observer.

Amazon Prime is one of the main ways Amazon continues to grow since its more than 25 million members on average purchase four times more than non-members. Also helping is its Sunday delivery service, which has recently been expanded to serve 15 cities including New Orleans. When the service kicked off last November, only New York and Los Angeles residents could take part. “Sunday delivery is clearly crossing errands off the weekend to-do list,” commented Mike Roth, Amazon’s vice president of North America operations, to New Orleans magazine.

As the Seattle Times also notes, anywhere Amazon has two-day delivery, it also has constructed a sorting center that allows the company to get products into the mailstream quickly and as close to the destination as possible. Sunday delivery is expected to see marked expansion in the coming months.

Sunday delivery may prove a big boon for another embattled industry.Continue reading...

bc q&a

Now Read This: 5 Questions with Danielle Weisberg and Carly Zakin of theSkimm

Posted by Taylor Goddu on July 17, 2014 10:29 AM

At some ungodly hour each morning, your alarm is bound to go off, and if you’re like me, you’ll blindly slap your phone, eyes still closed, hoping you happen to press “snooze” rather than inadvertently turn it off. Eventually, though, chances are you’ll roll over and grab said phone and begin your morning ritual of scrolling through feeds and email. Born was the beauty of a simple business plan: “We read. You Skimm."

Founded by two former producers for NBC News, Danielle Weisberg and Carly Zakin teamed up as the masterminds behind theSkimm, a daily email newsletter that arrives in subscribers' inbox sometime around 6 a.m. that has been featured in NBC's Today Show, Vanity Fair, Forbes, Bloomberg, InStyle, CNN and more.

theSkimm, which turns 2 on Friday, primarily targets Millennial women pressed for time with its bite-sized, gender-neutral news that ranges in topic from politics, sports, entertainment, international affairs, finance and more, all of which is made both relatable and easily digestible through the lens of Weisberg and Zakin’s signature voice.

(Extra, extra!) Read all about it:Continue reading...

video killed the _____ star

YouTube Puts Creator Community at Center of Site Updates

Posted by Mark J. Miller on June 30, 2014 11:22 AM

Content is often said to be king, and YouTube knows it. That's why the video giant is heavily investing in new features for its creator community, many of whom make a living off of their online personalities. 

YouTube CEO Susan Wojcicki announced a slate of new features at Vidcon late last week that could prove especially beneficial to its creators, such as a virtual tip jar that allows viewers to contribute up to $500 to a specific account. The site is also allowing for a direct line between YouTube and crowdfunding sites, and revealed a new mobile app that allows creators to track and manage metrics for their videos, as well as a much larger sound effects library. 

“It’s a focus of mine to bring more revenue to the YouTube ecosystem,” said Wojcicki, who took over the job less than six months ago, according to Variety. She's also spearheading another initiative to make the site more global, including crowdsourcing video translations.Continue reading...

brand strategy

5 Questions with Coldwell Banker's David Marine, VP Brand Engagement

Posted by Mark J. Miller on June 17, 2014 03:56 PM

Today, Coldwell Banker kicked off its latest branded content partnership with BuzzFeed, where the real estate brand will be sponsoring content like “15 Things That Happen When Your Parents Sell Your Childhood Home,” and “74 Thoughts Everyone Has When Buying Their First Home."

The partnership follows the brand's recent tie-up with Major League Baseball in a sponsored video series, Coldwell Banker Home Field Advantage, that follows baseball greats into their homes, as well as the brand's own film festival, which helped engage consumers around the world as they hopes to capture the meaning of "home." 

With content increasingly becoming the "it" platform for advertising, Coldwell Banker's VP of brand engagement, David Marine, gave brandchannel a look into the brand's marketing strategy.Continue reading...

digital marketing

Yahoo Dresses Up Digital Ads in Major Native Advertising Push

Posted by Sheila Shayon on June 17, 2014 01:41 PM

The latest installment in Marissa Mayer's digital media-focused expansion is Yahoo Beauty, a new digital magazine that will be headed up by beauty guru and cosmetic superstar Bobbi Brown. 

The beauty magazine is the latest from Yahoo's new lineup of digital content, which includes Yahoo Food, Yahoo Movies and Yahoo Tech, which is being led by former New York Times columnist David Pogue. More importantly, the mobile-friendly magazine platform is serving as a launchpad for Mayer's greater digital advertising strategy, which she spoke to during her presentation at Cannes Lions. 

Yahoo Beauty, which will be sponsored by L'Oreal USA, will focus on "photos and videos, which allow you to see the stories before you ever read them," Brown wrote in a blog post on Tumblr.Continue reading...

mobile brands

Samsung Brings Its A-Game with Content-Heavy Galaxy Tab S

Posted by Sheila Shayon on June 13, 2014 11:02 AM

The latest tablet from Samsung just put the Apple iPad on notice. 

The super-thin, super-light Samsung Galaxy Tab S was unveiled Thursday in New York, and is bound to make a big splash in the consumer electronics market that has arguably taken a bit of downturn. Combining the best and latest technology that the mobile phone leader has to offer, the tablet boasts an adaptive display that's geared towards those who watch tons of videos.

With its focus on making great content easier to digest on-the-go, Samsung also revealed a line up of new content partnerships that will make interacting with other brands incredibly easy.Continue reading...

social media watch

LinkedIn Will Allow All Users to Sound-Off as It Opens Content Floodgates

Posted by Sheila Shayon on February 19, 2014 04:56 PM

Continuing its evolution from a resume library for headhunters and job-seekers to the complete professional's network, LinkedIn is following trends set by Google, Facebook and Twitter and turning to a harder focus on content in various forms.

The company is adding the option for all users to write and share longform posts to their LinkedIn profile, essentially making every user a LinkedIn Influencer. Current Influencer posts, which come from top executives and industry leaders, generate nearly 31,000 views and more than 80 comments on average from the brand’s 277 million monthly active users.

"We're really excited to actually open up this publishing platform and start to draw some of that experience, knowledge, and insight out of these members and onto the LinkedIn platform to share at more of a massive scale," said LinkedIn's Head of Content Products, Ryan Roslansky. 

The new tool will be rolled out in the coming weeks, marked by a pencil icon near the Share Box on profiles. While any published content from users will be visible on their profiles, LinkedIn will use algorithms to choose articles with the most traction and distribute them more broadly.Continue reading...

e-commerce

Marks & Spencer Goes Multichannel in E-Commerce Reboot

Posted by Sheila Shayon on February 18, 2014 05:58 PM

British retailer Marks & Spencer is stepping out on its own, leaving its Amazon-based e-commerce platform and launching a new e-commerce site to "transform from a traditional British retailer into an international, multichannel retailer."

M&S CEO Marc Bolland has made digital expansion a key goal for the company, and taking control of its online store back from Amazon is the catalyst for the revamped web presence. The British retailer has 14.5 million shoppers that buy from their stores but not online from its website, which is now more narrative-based and magazine-like to create stickiness and keep them coming back.

‘‘We’ve put customers at the heart of our rebuild so that our new site really reflects how they want to browse and shop with us,” Laura Wade-Gery, M&S executive director multichannel ecommerce, told Design Week in the UK. “Online acts as the shop window to all our stores, products and brand, so we’ve used bigger, bolder and better-style imagery, and we aim to inspire and help our customers with a clear style point of view and compelling editorial content that’s refreshed on a daily basis.”Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements