Learn more about Sustainable Brands 2015 San Diego

brand revival

World's Cheapest Airline, PEOPLExpress, Returns to Fly the Underserved Skies

Posted by Mark J. Miller on June 10, 2014 11:13 AM

After being grounded for more than 30 years, the PEOPLExpress airline brand is making its return to an industry hungry for a good deal. The US airline, which in its 1980s heyday herded passengers onto no-frills flights for a few bucks, will begin selling tickets Wednesday for a handful of flights out of its home base in Newport News, VA, starting June 30.

With fares as low as $76, the PEOPLExpress brand is diving back into an industry that has begun to adhere to the high-fee model that the airline pioneered back in the day. A leader in checked-bag fees and meal-free flights, PEOPLExpress will now go up against other no-frills US carriers like Spirit Airlines, which is trying to turn around its reputation for poor customer service while goosing sales for its discount flights.Continue reading...

traveling brands

United Plans to Boost Performance, Profitability with—You Guessed It—More Fees

Posted by Mark J. Miller on November 20, 2013 05:46 PM

United Airlines has had a rough go of it lately, especially since it merged with Continental Airlines back in 2010. "These past few years, in many ways, have felt like we've been managing a merger and not an airline...and now we get to manage an airline," United Chief Executive Jeff Smisek admitted, the Wall Street Journal reports.

The airline has become a bit of a punch line for its policies and slip-ups, including boarding passengers with window seats first to its ranking as the least satisfying major airline on the annual American Customer Satisfaction Index. And the fees, oh the fees. 

So the airline has announced plans to both improve its profitability and performance, USA Today reports. Of course, part of the plan is to add on more fees and “optimizing” the ones it already has. The airline figurs it can make an extra $700 million annually that way resulting in “$3.5 billion in ancillary revenue by 2017.” Those extra charges could be for such things as “priority boarding, roomier seats, and/or less-stringent rebooking rules,” according to the Chicago Tribune. That doesn’t exactly sound like it will help those satisfaction ratings, though.Continue reading...

brand news

In the News: Chevy, Costco, Exxon and more

Posted by Dale Buss on November 29, 2012 09:06 AM

In the News

Airbus and Boeing aim at each other in advertising spat.

CNN prospects weighed under Jeff Zucker.

Canadian Club launches "Join the Club" red-meat campaign.

Carnival apologizes to gay passengers after forbidding drag dress on cruise.

Chevrolet sees Volt ranked as best-loved car by Consumer Reports.

Costco to spend $3 billion on special dividend ahead of fiscal cliff.

Exxon faces short-term shortage of oil supplies.Continue reading...

brand news

In the News: BP, iPad, AIG and more

Posted by Dale Buss on March 5, 2012 09:02 AM

In the News

Ace Hardware debuts first-ever paint campaign.

AIG sells $6 billion in AIA shares to help repay bailout loan.

Angie's List creates rare success with paid-content model.

Apple expected to pass 100 million iPad sales by year-end as iPad 3 is unveiled this week and excitement builds for Apple TV.

BP stock rises on proposed $17.6 billion settlement in oil spill.

Carlos Slim's America Movil reportedly starting a Netflix-like online service for Mexico.

Facebook asks advertisers for big investments in exchange for expanding fan base.

Frontier low-cost airline may be relaunched or sold.

GlaxoSmithKline expands in China.

GM struggles to make Volt a sustainable business.Continue reading...

ready for takeoff

United Continental Rebranding Takes Off Without Tulip

Posted by Sheila Shayon on March 2, 2011 03:00 PM

It’s been five months since United Airlines and Continental Airlines merged, and their recently ratifed union is banking on an advertising campaign to woo back travelers, even as airlines have raised fares four times this year due to higher fuel costs.

The United name and the Continental globe are combined in the new branding, which is being promoted in a campaign that's rolling out in stages.

Phase one includes billboards and the inflight Hemisphere magazine this month, followed by media buys in key markets such as Newark, New Jersey's international airport hub next to New York City.Continue reading...

brand news

Brands to Watch: Boeing, Foursquare, GM and more

Posted by Caroline Smith on December 20, 2010 05:00 PM

Brands to Watch

Adobe creative suite spurs rebound.

Apple's iPhone 4 discounted in Wal-Mart holiday special, following Radio Shack deal.

AT&T spends nearly $2 billion to acquire wireless spectrum from Qualcomm.

Boeing to build 3-satellite system for government of Mexico.

Cadillac taps Laurence Fishburne as its new voice.

Coca-Cola awards $4 million to support active lifestyles, education and environmental programs in North America.

Continental Airlines and Spanair to start codeshare flights.Continue reading...


Thoughts on United Continental Branding?

Posted by Shirley Brady on August 17, 2010 11:00 AM

Just as Continental Airlines CEO Jeff Smisek prepares to be deposed Friday as part of a lawsuit aiming to block Continental's union with United, the branding for the merged airlines is raising hackles in some quarters. The Jaunted blog comments, "We can't decide if we like it or not. The font of 'United' is obviously a modern update, and they've switched to capitalize all letters, but the Continental tail just looks off. Also, it's very white." The Consumerist blog chimes in, "I wonder if Continental feels like the kid whose mom forces him to take his stepdad's last name." Take a closer look after the jump and let us know what you think.Continue reading...

when brands collide

United, Continental: Hooking Up Has Its Benefits

Posted by Barry Silverstein on May 11, 2010 12:01 PM

When big brands merge, it's always interesting to theorize about which brand will ultimately benefit most from the union.

Obviously, both brands bring something to the table in terms of assets and liabilities. But in the case of the United-Continental merger, which will create the largest airline in the world, it's United that stands to gain from "the rub-off from Continental's surprisingly high goodwill among consumers."

According to Ad Age, industry analysts describe Continental as "one of the only U.S.-based legacy carriers with any amount of consumer goodwill in its back pocket," largely due to the airline's excellent customer service and liberal frequent flyer program.

United, on the other hand, "has done a lot to ruin their image from what it was 10 to 12 years ago," says Robert Herbst an airline analyst. Syndicated travel columnist Chris Elliott agrees that Continental has the better brand; "they're known for having a proactive customer service department."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia