Posted by Sheila Shayon on March 9, 2010 04:33 PM
Online marketplace juggernaut eBay is launching a green shopping site and ad campaign. For the first 250,000 users who pledge to reuse on eBay, the company will preserve one acre of rainforest.
The mantra of the campaign's website professes that purchasing used is as beneficial to the environment – and as helpful – as recycling or conservation. Director of eBay’s green team, Amy Skoczlas Cole, comments, “Most people think you have to make a product in a certain way with a certain set of ingredients for it to be green. What we’re saying is you don’t have to make this new product at all."
Environmental experts agree that reusing products does have benefits. Not entirely altruistic, eBay has suffered from shrinking market share and a push for ecologically minded shoppers is a strategic move.Continue reading...