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Brand News: #BRA v #GER World Cup-apalooza Edition

Posted by Shirley Brady on July 9, 2014 08:01 AM

Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.

Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.

Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.

Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.

Duke University sued by John Wayne's family in bourbon trademark battle.

More brand headlines by sector:Continue reading...

brand news

Brand News: China Auto Boom, Athletic Supporters, Manchester United and more

Posted by Shirley Brady on July 7, 2014 09:06 AM

TOP STORIES

China auto sales rise 14% on foreign brands such as Mercedes-Benz, which Daimler expects to pass Audi and BMW in market, while GM China sales riseVW expands local production and Alibaba-backed car hire startup challenges Uber in China with BMWs. Separately, Mercedes-Benz just unveiled its first self-driving super truck (above).

Tim Howard poised to rake in endorsements as Neymar exits World Cup due to back injury; the UK’s “most marketable” athlete Mark Cavendish is out of the Tour de France; and Roger Federer loses Wimbledon to Novak Djokovic, whose sponsors congratulate him.

Manchester United reveal new kit by Nike featuring new sponsor Chevrolet's logo. 

Samsung faces falling profits for third consecutive quarter, looks to appliances to goose US sales.

American Apparel remains in headlines as brand apologizes for Fourth of July tweet and ousted CEO finds allies and cedes stake.

MORE BRAND NEWS:

Advertisers target wearable gadgets as next ad frontier.

Airbnb steps up New York City marketing push.

Amazon cracks Stores' top 10 US retailer ranking, a first for an e-tailer.Continue reading...

celebrity brandmatch

Dead Celebrities are Big Business—But Should They Be?

Posted by Jacob Huval on June 3, 2014 11:02 AM

As with the reactions to Tupac Shakur’s 2012 appearance at Coachella, reactions to Michael Jackson’s recent holographic appearance at the Billboard Music Awards varied were a mixed bag, with some calling it more hollowgraphic than holographic and a “hollow tribute” at best. Whether you find it moving or morbid (and we'd love to hear your thoughts in the comments below), there's no question that it's big business. Jackson is the reigning top-earning late celebrity according to Forbes, which estimates his estate's earnings from June 2012 to June 2013 at $130 million.

There have been other such cases of digitally bringing celebrities back to life, of course: consider Audrey Hepburn in a Galaxy/Dove chocolate campaign, John Wayne in a Coors Light campaign, and Gene Kelly singing in the rain for Volkswagen. The controversy that such post-mortem celebrity-driven campaigns generate isn’t surprising—and may actually be part of the point since controversy generates more conversation about the ad and the brand that presented it.Continue reading...

cocktail hour

All the News You Can Drink: Pabst Blue Ribbon, Diageo, DC United Brew and more

Posted by Mark J. Miller on May 17, 2013 06:16 PM

Cheap Beer Disappearing Thanks to PBR

The main reason plenty of people have ever even tasted a Pabst Blue Ribbon is because they come cheap. However, its price has been rising in New York City thanks to the hipster population that has been consuming it, according to food and beverage sales analyst Restaurant Sciences.

The word is that PBR’s price increase has affected all the other “sub-premium” brands in the city and they’ve collectively gone up 9.4 percent in the last seven months, the New York Daily News reports. "I believe the single biggest driver in sub-premium beer price increases is indeed specifically PBR," said Chuck Ellis, the research company’s chief. "It has become quite fashionable."Continue reading...

sip on this

Will Mountain Dew’s Interactive Ink Messaging Fuel Obesity?

Posted by Sheila Shayon on August 16, 2012 02:04 PM

Mountain Dew is now available in a new can, features color-changing artwork, one-third larger than their traditional 12-ounce offering. The limited-edition 16-ounce can, when chilled to 46.4 degrees Fahrenheit, highlights a symbol that transforms to the signature green color of Mountain Dew by using thermochromic ink.

Chromatic Technologies Inc. (CTI) has refined the process of temperature-activated inks, creating a cornucopia of opportunities such as hidden messages in package designs, signaling of cold temperatures, indicators of product levels or extensions, and above all, brand messaging. 

A broad range of brands including Anheuser-Busch, Coca-Cola Canada, Coors, Hallmark, Monster Energy, Pizza Hut and Tuaca Liqueur have used the technique, and now Mountain Dew is courting an interactive color experience with consumers. Continue reading...

brand and bottle

Molson Coors Adds Iced Tea and Citrus to Goose Beer Sales

Posted by Mark J. Miller on March 7, 2012 10:07 AM

Molson Coors makes almost all of its sales in Canada, the U.S., and Great Britain, so it's no surprise that the brewer is looking to expand internationally. The Chicago-based company is also developing new products to entice those new markets.

Case in point: an iced tea brew called Coors Light Iced T, which it unveiled in a presentation on Tuesday to analysts. "The citrus-like, iced tea-flavored beer will have roughly 4% alcohol content but no caffeine," the Wall Street Journal notes. The drive to innovate and develop new products is simple. "Someone else is eating our lunch in the alcohol space," Molson Coors CEO Peter Swinburn told analysts.

The tea brewski will be found in Molson's homeland of Canada first, according to Reuters, “where consumers are interested in flavored beers,” and could end up appearing on U.S. shelves in time as well. Reuters reports that Molson Coors will also introduce the citrus-flavored Carling Zest, which will be sold for a limited time, as well as an autumn-inspired Leinenkugels beer.Continue reading...

brandcameo

From E.T. On, Booze Product Placement in Movies Leads to Kids Who Booze

Posted by Abe Sauer on March 5, 2012 07:07 PM

A recent study of teen drinking patterns in Europe and the movies they watch, which was published in the British Medical Journal, suggests that the kids who watched more films with alcohol consumption were themselves more likely to both start drinking and abuse alcohol.

To which we say, DERRRR. But will the findings, with CNN the latest to make hay with them, be enough to change Hollywood's long love affair with hooch?Continue reading...

brand news

In the News: Unilever, Myspace and more

Posted by Dale Buss on January 10, 2012 09:01 AM

In the News

At CES, Samsung announces content for each screen.

Apple CEO Tim Cook could end up being America's highest-paid CEO for 2011.

Coors Light blasts by Bud to become No. 2 brew.

Dr Pepper releases "I'm one of a kind" ad campaign.

Ford is on the cusp of a true financial comeback; makes 100% sustainable interior.

Myspace reinvents itself as an entertainment experience, brings Justin Timberlake to CES.

Olympus sues execs over scandal.

Suze Orman puts her name on pre-paid credit card.

Smoothie King launches campaign to help customers get fit.

Toyota and Honda plan to fight back with new product reveals at NAIAS, which saw 27 new vehicle unveilings yesterday.Continue reading...

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