2014 Brandcameo Product Placement Awards

cocktail hour

All the News You Can Drink: Whisky Gets Fashionable, Post-Workout Beer and more

Posted by Mark J. Miller on March 7, 2014 07:39 PM

Forget Gatorade—Drink Beer After Your Workout

Alcohol and exercise aren’t generally two topics that are combined, but a Canadian company has gone the counterintuitive route and is testing out a low-alcohol, high-protein “recovery ale” for athletes to enjoy, NPR reports. Called it Lean Machine, the brew from Vampt could be on shelves later this year.

"We just thought that maybe we could do something that would support a drinker, make it still socially fun, and help them accomplish what needs to be accomplished after an aggressive workout," Vampt founder Ian Toews said.Continue reading...

cocktail hour

All the News You Can Drink: Frank Comes Back for Jack, Coors Gets Digital and more

Posted by Mark J. Miller on February 28, 2014 06:43 PM

Let's Get Digital: Molson Coors Deploys LCD Beer Cases

In a partnership with Groupe Viva, a digital retail innovation firm, Molson Coors has unveiled new beer refrigerators that have a transparent LCD display that serves up digital advertising based on what consumers are seeking. 

"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” said Pierre Gendron, CEO of Groupe Viva, in a press release.

Looking for a way to differentiate its products, the interactive fridges will be trialed in 40 stores and 10 bars and nightclubs in the Montreal area. The partnership follows another digital stunt by the company, which deployed Molson Canadian-branded refrigerators around the world (and at the Sochi Olympics) that only opened after scanning a Canadian passport.Continue reading...

cocktail hour

All the News You Can Drink: Bacardi Goes Green, Crackdown on Gluten-Free Booze Claims and more

Posted by Mark J. Miller on February 14, 2014 06:34 PM

Bacardi Gets Green

Bacardi Limited may be 152 years old, but it is thinking like a youngster. The world’s largest privately held spirits company has set its sights on obtaining “40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022—an industry first—as part of a new global sustainability campaign,” according to Sustainable Brands.

“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, Bacardi's president and CEO, according to the site. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”

The sustainability campaign doesn't just extend to its supply chain, but also to its corporate offices. As part of the new campaign being launched across 75 offices, Bacardi employees will be able to track just how environmentally-friendly they are being both at home and in the office.Continue reading...

cocktail hour

All the News You Can Drink: Cheers to Booze Brands at the Big Game

Posted by Mark J. Miller on January 31, 2014 08:25 PM

AB InBev Yanks at the Heartstrings 

Having a whole Bud Light-themed ship moored on the West Side of Manhattan isn’t enough of an attention-getter for AB InBev, the official beer sponsor of the Super Bowl. The world’s largest brewer is set to air five commercials during Sunday's Super Bowl.

Like many other Big Game advertisers this year, it has released some of its ads ahead of time. Following a teaser, Budweiser's “Hero’s Welcome” shows the true tale of an American soldier returning home from Afghanistan, while it has also revealed half of the Bud Light “Epic Night” commercial, the second half of which will air during Sunday’s game. 

In true AB InBev tradition, the brand's famous Clydesdales make an appearance in the spot “Puppy Love,” which pulls at the heartstrings with a charming relationship between a puppy and the iconic horses. In two days, the ad has already garnered over 26 million views, and saw the Budweiser puppy get its own (official) Twitter handle (@BudweiserPuppy), hashtag (#BestBuds) and take over the Budweiser Twitter feed. Awww.Continue reading...

brand news

In the News: IKEA, P&G, Rovio and more

Posted by Dale Buss on January 29, 2014 09:13 AM

In the News

IKEA CEO vows e-commerce and delivery expansion as store sales fall. 

P&G will cut phosphate in all laundry soaps by 2016. 

Rovio reassures Angry Birds users it’s not complicit with NSA, rethinks ad relationships. 

Abercrombie & Fitch strips CEO of chairman title.

Beats by Dre stars Ellen Degeneres in Super Bowl ad.

Bruegger's unveils new restaurant prototype.

Cheerios plans Super Bowl spot reprising mixed-race family.

Chrysler posts third straight annual profit but Fiat scraps dividend to save cash.

Comcast grows TV subscribers for first time in 6 years.

Coors Light wants NHL Stadium Series in Rockies.

Dow Chemical swings to profit on sales growth in most businesses.

EA sees sales of older games drop.Continue reading...

cocktail hour

All the News You Can Drink: Jelly Belly Gets Tipsy, China Hurts Remy, Coors Gets Cold and more

Posted by Mark J. Miller on January 24, 2014 08:07 PM

Craft Beer Cracks the Candy Market

Jelly Belly has never been afraid to offer up exotic flavors to its customers. In addition to all the expected sweets, Jelly Belly offers jelly beans that taste like, dirt, vomit, grass and booger. Yum.

So maybe it isn’t so shocking that its latest flavoring to hit the market is… beer. The company has been working for three years to perfect the taste of a decent brewski to add to its collection of other alcohol-themed jelly beans, such as Mai Tai and piña colada. 

"First, we tried to work on matching the hops. Then we worked on the yeast flavor," Ambrose Lee, Jelly Belly's research and development manager, told USA Today. It took years for Budweiser to get it right, too.

Jelly Belly is keen on capitalizing on the world's building beer craze, but that doesn't mean it will get through the gate without a few moms wagging their finger at the adventurous brand.Continue reading...

ad watch

AB InBev Mixes Classics with New Hits to Sell Super Bowl Fans the 'Perfect Beer'

Posted by Sheila Shayon on January 15, 2014 06:41 PM

Anheuser-Busch InBev's Super Bowl XLVIII game plan is a mixed bag of old and new as the alcohol giant turns its focus to its core brands—Bud Light and Best Global Brand Budweiser—as competition from Coors Light, craft beers and imported brews heats up.

In total, AB InBev will air five ads, three for Bud Light and two for Budweiser. 

A veteran Super Bowl advertiser, Budweiser will once again utilize its iconic Clydesdales in a new spot, "Puppy Love," as well as one that honor's returning military troops that is "particularly special because of the sheer number of troops coming home from Afghanistan," Budweiser VP Brian Perkins told USA Today

Bud Light, on the other hand, will showcase an innovative re-sealable aluminum bottle, "Cool Twist," in spot called “So Cool” that is scheduled to air in the game's first timeslot along with two others that include celebrity tie-ins.

One thing that isn't resting on nostalgia is Bud Light's four-year-old tagline, "Here We Go."Continue reading...

cocktail hour

All the News You Can Drink: Ron Burgundy Scotch, Celebrating the 21st Amendment, Brits Love Diageo and more

Posted by Mark J. Miller on December 6, 2013 06:39 PM

Scotchy, Scotch, Scotch.. I Love Scotch

When comedian Will Ferrell dressed up as his Anchorman alter ego Ron Burgundy and shot a bunch of ridiculous commercials for the Dodge Durango, GM couldn’t have possibly predicted what it would do for the brand. In the month the ads launched, sales of Durango went up 59 percent compared with a year ago and its web traffic also took an 80 percent spike upward.

Plenty of other brands are hoping for the same kind of upward tick as they align with Ferrell before Anchorman 2 is released Dec. 18. One of them comes from liquor marketer Riviera Imports and is called "Great Odin's Raven Special Reserve,” named after one of Burgundy’s catch phrases. The word from Ad Age is that Riviera will ship out orders with stand-up displays of Burgundy to put up in stores. Prepare for a run on scotch, America.

If that weren’t enough, Anchorman 2-related products will also be coming from Ben & Jerry’s (Scotchy Scotch Scotch) and Jockey underwear. MillerCoors has also inked a deal to have its old-school Miller Lite cans appear in the film.Continue reading...

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