Posted by Shirley Brady on July 9, 2014 08:01 AM
Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.
Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.
Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.
Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.
Duke University sued by John Wayne's family in bourbon trademark battle.
More brand headlines by sector:Continue reading...
Posted by Mark J. Miller on May 6, 2014 06:23 PM
May the Fourth be with Cinco de Mayo. Yes, there's a lot of real-time marketing going on this month, from brands tapping into Star Wars fever to U.S. marketers getting their arriba!-time marketing on for Cinco de Mayo—not Mexico's Independence Day, as Digiday rightly points out.
Multicultural marketing is always to be approached sensitively, as MSNBC found out this week, to its chagrin. Sadly, Cinco de Mayo has become an excuse for every frat-boy gringo to pull on a sombrero and holler random Spanish exclamations after downing their tequila. Like the shot girls, this version of the holiday is a fiction, a bastardization of the holiday that was originally created to honor underdog Mexican fighters who defeated French soldiers who had more bodies, better equipment, and finer training way back in 1862.
Those fighters, now mythologized and celebrated, have become symbols for oppressed Latino workers in America. Now the holiday that celebrates them has become oppressive as young drinkers enter the bars of America and play out every Latino stereotype imaginable. Fortunately, smart brands are looking beyond the stereotypes—including Coors Light, in its first-ever line extension.Continue reading...
Posted by Mark J. Miller on March 7, 2014 07:39 PM
Forget Gatorade—Drink Beer After Your Workout
Alcohol and exercise aren’t generally two topics that are combined, but a Canadian company has gone the counterintuitive route and is testing out a low-alcohol, high-protein “recovery ale” for athletes to enjoy, NPR reports. Called it Lean Machine, the brew from Vampt could be on shelves later this year.
"We just thought that maybe we could do something that would support a drinker, make it still socially fun, and help them accomplish what needs to be accomplished after an aggressive workout," Vampt founder Ian Toews said.Continue reading...
Posted by Mark J. Miller on February 28, 2014 06:43 PM
Let's Get Digital: Molson Coors Deploys LCD Beer Cases
In a partnership with Groupe Viva, a digital retail innovation firm, Molson Coors has unveiled new beer refrigerators that have a transparent LCD display that serves up digital advertising based on what consumers are seeking.
"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” said Pierre Gendron, CEO of Groupe Viva, in a press release.
Looking for a way to differentiate its products, the interactive fridges will be trialed in 40 stores and 10 bars and nightclubs in the Montreal area. The partnership follows another digital stunt by the company, which deployed Molson Canadian-branded refrigerators around the world (and at the Sochi Olympics) that only opened after scanning a Canadian passport.Continue reading...
Posted by Mark J. Miller on February 14, 2014 06:34 PM
Bacardi Gets Green
Bacardi Limited may be 152 years old, but it is thinking like a youngster. The world’s largest privately held spirits company has set its sights on obtaining “40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022—an industry first—as part of a new global sustainability campaign,” according to Sustainable Brands.
“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, Bacardi's president and CEO, according to the site. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”
The sustainability campaign doesn't just extend to its supply chain, but also to its corporate offices. As part of the new campaign being launched across 75 offices, Bacardi employees will be able to track just how environmentally-friendly they are being both at home and in the office.Continue reading...
Posted by Mark J. Miller on January 31, 2014 08:25 PM
AB InBev Yanks at the Heartstrings
Having a whole Bud Light-themed ship moored on the West Side of Manhattan isn’t enough of an attention-getter for AB InBev, the official beer sponsor of the Super Bowl. The world’s largest brewer is set to air five commercials during Sunday's Super Bowl.
Like many other Big Game advertisers this year, it has released some of its ads ahead of time. Following a teaser, Budweiser's “Hero’s Welcome” shows the true tale of an American soldier returning home from Afghanistan, while it has also revealed half of the Bud Light “Epic Night” commercial, the second half of which will air during Sunday’s game.
In true AB InBev tradition, the brand's famous Clydesdales make an appearance in the spot “Puppy Love,” which pulls at the heartstrings with a charming relationship between a puppy and the iconic horses. In two days, the ad has already garnered over 26 million views, and saw the Budweiser puppy get its own (official) Twitter handle (@BudweiserPuppy), hashtag (#BestBuds) and take over the Budweiser Twitter feed. Awww.Continue reading...
Posted by Dale Buss on January 29, 2014 09:13 AM
IKEA CEO vows e-commerce and delivery expansion as store sales fall.
P&G will cut phosphate in all laundry soaps by 2016.
Rovio reassures Angry Birds users it’s not complicit with NSA, rethinks ad relationships.
Abercrombie & Fitch strips CEO of chairman title.
Beats by Dre stars Ellen Degeneres in Super Bowl ad.
Bruegger's unveils new restaurant prototype.
Cheerios plans Super Bowl spot reprising mixed-race family.
Chrysler posts third straight annual profit but Fiat scraps dividend to save cash.
Comcast grows TV subscribers for first time in 6 years.
Coors Light wants NHL Stadium Series in Rockies.
Dow Chemical swings to profit on sales growth in most businesses.
EA sees sales of older games drop.Continue reading...
Posted by Mark J. Miller on January 24, 2014 08:07 PM
Craft Beer Cracks the Candy Market
Jelly Belly has never been afraid to offer up exotic flavors to its customers. In addition to all the expected sweets, Jelly Belly offers jelly beans that taste like, dirt, vomit, grass and booger. Yum.
So maybe it isn’t so shocking that its latest flavoring to hit the market is… beer. The company has been working for three years to perfect the taste of a decent brewski to add to its collection of other alcohol-themed jelly beans, such as Mai Tai and piña colada.
"First, we tried to work on matching the hops. Then we worked on the yeast flavor," Ambrose Lee, Jelly Belly's research and development manager, told USA Today. It took years for Budweiser to get it right, too.
Jelly Belly is keen on capitalizing on the world's building beer craze, but that doesn't mean it will get through the gate without a few moms wagging their finger at the adventurous brand.Continue reading...