Posted by Abe Sauer on February 16, 2010 11:37 AM
Hey, have you heard of this Twitter thing? If Southwest Airlines hadn't before Sunday, they certainly have now.
Kevin Smith, director and actor, is known both for his oversized personality and his oversized physique. He's a big guy, and admits as much. On a recent flight on Southwest, Smith was removed from the plane for being, well, too fat. Smith immediately took to Twitter, railing against the airline in a litany of tweets. Soon, the blogging media was onto Smith's experience and started promoting the rants. The snowball was rolling downhill.
Of course Southwest knows about Twitter. As every good brand should, they maintain their own Twitter feed. The brand immediately responded to Smith's tweets, apologizing. Smith was unappeased. His rants continued and are still going on. Southwest tweeted replies. Finally, Larry King got in on the action, tweeting that Smith would be on his show to... complain further.Continue reading...