Occupy Spritzer, Anyone? Wine Group Trademarks 'Wine For The 99%'

When Jay-Z's Rocawear brand yanked its "Occupy Wall Street" shirts over criticism about profiting off a social movement (with no plans to donate anything back to Occupy Wall Street), the lesson was clear: Those capitalizing on OWS must tread lightly or risk major PR blowback.

With this in mind, the future of one trademark application (filed Nov. 19th) is very intriguing. The mark, "Wine for the 99%," was requested by massive wine conglomerate The Wine Group LLC.Continue reading...