Posted by Abe Sauer on March 12, 2010 10:41 AM
Just like any institution that trades on a product and a reputation, law schools have brands. That most law schools similarly promote and build their brands via traditional messaging and conventional channels should come as no surprise. Lately though, Cornell University Law School objects to – and moves to strike! – this characterization.
A month after a Wall Street Journal piece pondered the notion "Why Cornell Law School is like Lady GaGa," the school itself has released an ad campaign with a celebrity spokesman. A fictional celebrity spokesman. Continue reading...