Posted by Shirley Brady on January 7, 2013 08:55 AM
Brands and marketers are heading to Las Vegas for the International CES show this week, which is expected to be an "evolutionary" showcase for "phablets," smart cars, mobile entertainment, celebrity-gawking and trend-watching. So what's in store for this year's edition of "the mother of all trade shows"?
A lot of noise from the many brands looking to make some noise in Vegas, including:
Posted by Shirley Brady on February 3, 2012 05:08 PM
Remember Corning's viral video hit, "A Day Made of Glass"? Today the company released "A Day Made of Glass 2," described as "Corning's expanded vision for the future of glass technologies (that) will help shape our world." Watch a behind-the-scenes video below.Continue reading...
Posted by Michael Waltzer on October 19, 2011 05:01 PM
With all the excitement and many happenings with Apple and the iPhone 4S lately, it didn't take long before the standard new-phone video took hold: the drop test. So classic, David Letterman made it a regular segment on his show for years. What makes this particular drop test so juicy? It's with the brand new iPhone 4S and Samsung Galaxy II.
The first test was a waist high drop. The second, a shoulder high drop, and the third a facedown drop. The winner? While there's never a winner in a phone dropping contest, the least damaged phone was the Samsung Galaxy II, while the iPhone 4S was virtually shattered. No surprise there. The Galaxy II uses plastic all around and nearly indestructible Corning Gorilla Glass on the front. The iPhone uses a metal band with glass for the front and the back. But how about the idea of the video?Continue reading...
Posted by Sheila Shayon on September 6, 2011 10:58 AM
The closing of the 108 year-old Steuben glass factory, its only production facility and an iconic presence in Corning, NY, marks the end of the luxury glass brand that defined a category and an era.
"It was absolutely perfect glass, something that was revered and respected all over the world," said Jim Bacalles, former Corning mayor and state Assemblyman, in a brand obituary in the Ithaca Journal.
Steuben, founded in 1903 by Frederick Carder and Thomas Hawkes was sold to Corning Glass Works, now known as Corning Inc., in 1918, who maintained ownership until selling to Schottenstein Stores Corp. of Columbus, Ohio, in 2008.
Its heritage is one of "casual luxury": within reach, yet often presented as an elite gift fit for popes, leaders of state and other VIPs. "Presidents of the United States have sent many Steuben pieces to heads of other countries. The queen of England got one from Eisenhower or Truman. It's sad, very sad,” added Fran Gehl, former president of Local 1000 of the American Flint Glass Workers Union.Continue reading...
Posted by Michael Waltzer on July 28, 2011 05:30 PM
How many things can one accomplish thanks to glass? Corning's answer — virtually anything.
Garnering more than 14 million views since being posted on YouTube in February, and winner of the video category of the BMA B2 awards, the video is a spectacular display of the potential of Corning glass.
The video shows a day in the life of a family that interacts with glass surfaces constantly, including windows, stove tops, refrigerator doors, outdoor displays, mobile phones — glass is everywhere, and Corning leaves nothing to the imagination.Continue reading...
games people play
Posted by Shirley Brady on May 16, 2011 12:30 PM
Mobile apps for cats aren't new, but Friskies is getting in the game with its iPad and Android tablet games for cats at (you guessed it) gamesforcats.com. Above, the Nestle-owned brand shows some feline fans playing games including Cat Fishing, Tasty Treasure Hunt and Party Mix-Up (Wonderland Quest II too difficult?) One word of warning: you might want to use these kitty games on an Android tab until Apple finally decides to use Corning's scratch-proof Gorilla Glass in the iPad.
Posted by Shirley Brady on April 15, 2011 03:00 PM
Sony revealed its latest TV commercial on Facebook and YouTube today — "Television Redefined."Continue reading...
Posted by Shirley Brady on February 24, 2011 03:00 PM
A continuation of the brand's Open Happiness campaign, this clip of Coca-Cola's Happiness Truck dispensing balls, surfboards, frisbees — and, of course, Coke — on the streets of Rio de Janeiro is trending today on YouTube.
Check out a companion video showing a Happiness Truck in the Philippines below, plus other trending/shared videos on YouTube today from Corning, Old Navy, Miracle Whip and an Apple fan.Continue reading...