Posted by Dale Buss on November 20, 2014 09:17 AM
Corning promotes new "The Glass Age" campaign with web series starring MythBusters Adam Savage and Jamie Hyneman.
Lyft gets a lift from Uber controversy.
Apple plans to push Beats to every iPhone, reveals rare misstep with sapphire factory.
Takata faces day of U.S. Senate grilling over air bag debacle as its switch to cheaper propellant comes to center of crisis.
Walmart tightens onlline price-matching policy as Amazon gets warehouse robots ready for Christmas. Continue reading...
in the spotlight
Posted by Sheila Shayon on November 18, 2014 05:26 PM
Corning, the U.S. glass manufacturer responsible for protecting the majority of our phones, tablets and laptops, is promoting a new view on (and through) glass to generate buzz for new developments at the company.
First is a new spot which highlights the ways in which Corning's glass innovations can make "information move at the speed of light and stability coexist with versatility.” Everyday surfaces come alive with unprecedented benefits in The Glass Age, where glass-enabled tech and design are pushing the boundaries of innovation and emotion.
Corning worked with Omnicom agency Doremus on the new spot, continuing the partnership after the success of the brand's award-winning "A Day Made of Glass" campaign.Continue reading...
Posted by Dale Buss on July 17, 2014 09:15 AM
Microsoft announces global layoffs affecting 18,000 positions.
Fiat Chrysler's biggest shareholder denies VW takeover rumor.
Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.
GM is expected to reveal more details about recall process in Senate hearings today.
Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.
MORE BRAND NEWS:
Airbnb logo reveal sparks social media backlash.
Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.
BMW recalls 1.6 million cars worldwide.
Chrysler boosts production to fix recalled Jeeps.
Clear Channel brings outdoor ads to life on smartphones.Continue reading...
Posted by Dale Buss on October 23, 2013 09:17 AM
Mondelez invests $400 million in sustainability.
Facebook reverses stance on violent video.
Microsoft tests eyewear similar to Glass.
Amazon and eBay shake up shipping strategies.
American Honda settles class-action suit over oil-burning defect.
Apple targets Microsoft Office with free apps.
Caterpillar cuts 2013 forecast as mining orders drop.
Cheetos promises to TP any location in the world for new Halloween campaign.
Coach loses ground to luxury rivals.
Ford trims production of C-Max and Focus.Continue reading...
Posted by Shirley Brady on January 7, 2013 08:55 AM
Brands and marketers are heading to Las Vegas for the International CES show this week, which is expected to be an "evolutionary" showcase for "phablets," smart cars, mobile entertainment, celebrity-gawking and trend-watching. So what's in store for this year's edition of "the mother of all trade shows"?
A lot of noise from the many brands looking to make some noise in Vegas, including:
Posted by Shirley Brady on February 3, 2012 05:08 PM
Remember Corning's viral video hit, "A Day Made of Glass"? Today the company released "A Day Made of Glass 2," described as "Corning's expanded vision for the future of glass technologies (that) will help shape our world." Watch a behind-the-scenes video below.Continue reading...
Posted by Michael Waltzer on October 19, 2011 05:01 PM
With all the excitement and many happenings with Apple and the iPhone 4S lately, it didn't take long before the standard new-phone video took hold: the drop test. So classic, David Letterman made it a regular segment on his show for years. What makes this particular drop test so juicy? It's with the brand new iPhone 4S and Samsung Galaxy II.
The first test was a waist high drop. The second, a shoulder high drop, and the third a facedown drop. The winner? While there's never a winner in a phone dropping contest, the least damaged phone was the Samsung Galaxy II, while the iPhone 4S was virtually shattered. No surprise there. The Galaxy II uses plastic all around and nearly indestructible Corning Gorilla Glass on the front. The iPhone uses a metal band with glass for the front and the back. But how about the idea of the video?Continue reading...
Posted by Sheila Shayon on September 6, 2011 10:58 AM
The closing of the 108 year-old Steuben glass factory, its only production facility and an iconic presence in Corning, NY, marks the end of the luxury glass brand that defined a category and an era.
"It was absolutely perfect glass, something that was revered and respected all over the world," said Jim Bacalles, former Corning mayor and state Assemblyman, in a brand obituary in the Ithaca Journal.
Steuben, founded in 1903 by Frederick Carder and Thomas Hawkes was sold to Corning Glass Works, now known as Corning Inc., in 1918, who maintained ownership until selling to Schottenstein Stores Corp. of Columbus, Ohio, in 2008.
Its heritage is one of "casual luxury": within reach, yet often presented as an elite gift fit for popes, leaders of state and other VIPs. "Presidents of the United States have sent many Steuben pieces to heads of other countries. The queen of England got one from Eisenhower or Truman. It's sad, very sad,” added Fran Gehl, former president of Local 1000 of the American Flint Glass Workers Union.Continue reading...