brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM


Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.


Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand news

In the News: Mondelez, Facebook, Microsoft and more

Posted by Dale Buss on October 23, 2013 09:17 AM

In the News

Mondelez invests $400 million in sustainability.

Facebook reverses stance on violent video. 

Microsoft tests eyewear similar to Glass.

Amazon and eBay shake up shipping strategies.

American Honda settles class-action suit over oil-burning defect.

Apple targets Microsoft Office with free apps.

Caterpillar cuts 2013 forecast as mining orders drop.

Cheetos promises to TP any location in the world for new Halloween campaign.

Coach loses ground to luxury rivals.

Ford trims production of C-Max and Focus.Continue reading...

tech innovation

CES 2013 Watch: Fab Phablets, Self-Driving Cars, and Smarter Smart Devices

Posted by Shirley Brady on January 7, 2013 08:55 AM

Brands and marketers are heading to Las Vegas for the International CES show this week, which is expected to be an "evolutionary" showcase for "phablets," smart cars, mobile entertainment, celebrity-gawking and trend-watching. So what's in store for this year's edition of "the mother of all trade shows"?

A lot of noise from the many brands looking to make some noise in Vegas, including:

tech innovation

A Day Made of Glass 2: Corning Updates Viral Video Hit

Posted by Shirley Brady on February 3, 2012 05:08 PM

Remember Corning's viral video hit, "A Day Made of Glass"? Today the company released "A Day Made of Glass 2," described as "Corning's expanded vision for the future of glass technologies (that) will help shape our world." Watch a behind-the-scenes video below.Continue reading...

viral buzz

Viral Video Watch: Apple and Samsung Brace for the Drop Test

Posted by Michael Waltzer on October 19, 2011 05:01 PM

With all the excitement and many happenings with Apple and the iPhone 4S lately, it didn't take long before the standard new-phone video took hold: the drop test. So classic, David Letterman made it a regular segment on his show for years. What makes this particular drop test so juicy? It's with the brand new iPhone 4S and Samsung Galaxy II.

The first test was a waist high drop. The second, a shoulder high drop, and the third a facedown drop. The winner? While there's never a winner in a phone dropping contest, the least damaged phone was the Samsung Galaxy II, while the iPhone 4S was virtually shattered. No surprise there. The Galaxy II uses plastic all around and nearly indestructible Corning Gorilla Glass on the front. The iPhone uses a metal band with glass for the front and the back. But how about the idea of the video?Continue reading...

brand r.i.p.

Steuben Closure Marks the End of a Glass Act

Posted by Sheila Shayon on September 6, 2011 10:58 AM

The closing of the 108 year-old Steuben glass factory, its only production facility and an iconic presence in Corning, NY, marks the end of the luxury glass brand that defined a category and an era.

"It was absolutely perfect glass, something that was revered and respected all over the world," said Jim Bacalles, former Corning mayor and state Assemblyman, in a brand obituary in the Ithaca Journal.

Steuben, founded in 1903 by Frederick Carder and Thomas Hawkes was sold to Corning Glass Works, now known as Corning Inc., in 1918, who maintained ownership until selling to Schottenstein Stores Corp. of Columbus, Ohio, in 2008.

Its heritage is one of "casual luxury": within reach, yet often presented as an elite gift fit for popes, leaders of state and other VIPs. "Presidents of the United States have sent many Steuben pieces to heads of other countries. The queen of England got one from Eisenhower or Truman. It's sad, very sad,” added Fran Gehl, former president of Local 1000 of the American Flint Glass Workers Union.Continue reading...

viral buzz

Viral Video Watch: A Day Made of Glass

Posted by Michael Waltzer on July 28, 2011 05:30 PM

How many things can one accomplish thanks to glass? Corning's answer — virtually anything.

Garnering more than 14 million views since being posted on YouTube in February, and winner of the video category of the BMA B2 awards, the video is a spectacular display of the potential of Corning glass.

The video shows a day in the life of a family that interacts with glass surfaces constantly, including windows, stove tops, refrigerator doors, outdoor displays, mobile phones — glass is everywhere, and Corning leaves nothing to the imagination.Continue reading...

games people play

App Scratch Fever: Friskies iPad and Android Games for Cats

Posted by Shirley Brady on May 16, 2011 12:30 PM

Mobile apps for cats aren't new, but Friskies is getting in the game with its iPad and Android tablet games for cats at (you guessed it) Above, the Nestle-owned brand shows some feline fans playing games including Cat Fishing, Tasty Treasure Hunt and Party Mix-Up (Wonderland Quest II too difficult?) One word of warning: you might want to use these kitty games on an Android tab until Apple finally decides to use Corning's scratch-proof Gorilla Glass in the iPad.

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