brand news

In the News: BlackBerry 10, UPS, Dreamliner and more

Posted by Dale Buss on January 30, 2013 09:04 AM

In the News

RIM prepares for BlackBerry 10 global launch this morning.

UPS acquisition of TNT formally blocked by EU.

Boeing had concerns about batteries before Dreamliner failures.

Taco Bell and Volkswagen get heat over their Super Bowl ads as Kia unveils full Space Babies spot.

Toyota recalls 1M Corollas and Lexus sedans.

AT&T bites deeper into Vampire Diaries with social "rehash."

American Airlines signals serious merger intentions with United Airways.

Apple refused bigger damages from judge in Samsung case.

Bob Evans plans to sell Mimi's Cafe.Continue reading...


Toyota: Back in Business, as Lexus Fends Off Rivals

Posted by Dale Buss on May 9, 2012 06:01 PM

Toyota's robust financial report today sends a message to all rivals, foreign and domestic, that the company intends to compete vigorously once again for worldwide dominance.

The company now expects its profit for the current fiscal year, which ends in March, to more than double to 760 billion yen, boosted by new models and growth particularly in the U.S. market.

Toyota's reasons for optimism include strong reception for its new 2013 Camry, launched last fall, as well as robust demand for its Prius family of hybrids, which include versions smaller and larger than the original that have been launched recently. Prius models now outsell every other Toyota nameplate but Camry, including the previous No. 2 model, the Corolla compact.Continue reading...

ad watch

Toyota Taps Virtual Pop Star to Pitch Corolla

Posted by Shirley Brady on May 13, 2011 10:00 AM

Toyota may be facing real challenges in the wake of the Japan quake, but it's turning to a virtual ambassador — Hatsune Miku, a Gorillaz-like virtual pop star in Japan, whose projected (and famously blue-haired) avatar plays before live audiences. Watch her new spots for the Toyota Corolla below.Continue reading...


Toyota Goes on Offensive with “#1” Campaign

Posted by Dale Buss on February 21, 2011 04:00 PM

On its heels for more than a year, Toyota is coming out swinging today with a new advertising campaign to join with its aggressive program of sales incentives to attempt to take back some of the U.S. market share that it lost during its annus horribilis of 2010.

In addition to national spots breaking today, the brand's new “#1 for a Reason” tagline is already in evidence in local dealers' President Day spots such as the one above.Continue reading...


Chevrolet Goes Hunting

Posted by Shirley Brady on September 14, 2010 12:00 PM

The Chevrolet brand is on something of a hunting expedition lately, rolling out three hunting-themed campaigns so far this month.

On Sept. 1, a series of spots for the Silverado rolled out, targeting US deer-hunters.

Last week, in a takeoff on the HGTV series House Hunters, Chevrolet launched the Car Hunters Challenge with "third-party independent research firm, GfK, to conduct drive clinics with customers who are shopping for a new vehicle."

Today sees the latest chapter in its hunting expedition: the Chevrolet Cruze putting Honda in its sights with the "Dear Civic" (Deer Civic?) spot above.Continue reading...


Down Was Up for Toyota Brands in July

Posted by Dale Buss on August 3, 2010 05:50 PM

At first blush, the July sales results for Toyota in the US automotive market, released today, were not encouraging: Sales declined by more than 3 percent this July compared with a year ago, while General Motors’ sales increased for the month by 6 percent and Ford’s by 3 percent.

But that’s what monthly conference calls between industry sales executives and automotive journalists are for, and that’s where Toyota Division General Manager Bob Carter quickly informed the press on Tuesday that, in the case of these numbers, down was up.

“When you put the small declines in proper perspective,” Carter said, “you’ll see why we consider July to be a very good month for Toyota” even though overall industry sales were up by about 5 percent.Continue reading...

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road warriors

Toyota Attempts To Rebuild Trust Amid Recall

Posted by Sheila Shayon on February 17, 2010 12:04 PM

Can Toyota’s president, Akio Toyoda, bow low enough to restore public confidence in his family’s brand?

Federal safety regulators in Washington are investigating whether Toyota acted quickly enough in recalling millions of vehicles with defective accelerator pedals. The law requires manufacturers to give notice within five days of identifying a defect and to begin a prompt recall. If it’s determined Toyota waited too long, the automaker could be fined up to $16.4 million - the maximum allowed by the law.

President Toyoda admitted an overzealous pursuit of growth caused Toyota to lose sight of its commitment to quality, but maintains that his company never intentionally misled or hid information from authorities. “We so aggressively pursued numbers that we were unable to keep up with training staff to oversee quality,” he said. “We were also somewhat slow in collecting, analyzing and acting on complaints we received from our drivers,” he added.Continue reading...

damage control

Toyota's Brake Problems Pose Risks To Prius Brand – And Maybe All Hybrids

Posted by Dale Buss on February 5, 2010 05:12 PM

Toyota is taking on so much water these days that it’s hard for executives of the Japanese automaker to figure out which brand-rescue operations to perform first. So far, they’re focusing on the accelerator-pedal problems that afflict millions of Camry, Corolla, and other Toyota-brand vehicles.

But they can’t lose sight of the difficulties that have sneaked up on Prius, the high-tech flagship of Toyota’s fleet – and arguably its most important brand for the long term. Federal regulators have launched a formal probe into brake concerns on the 2010 Prius after receiving dozens of complaints from owners and word of four accidents.

Much of Toyota’s leadership position in the US market in recent years is based on the groundbreaking Prius, which quickly became the best-selling hybrid sedan and did a lot to popularize the very notion of hybrid powertrains.Continue reading...

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