In 2009, a website called People of Walmart began getting a lot of attention on the blogosphere. The site posted photos of people shopping at Wal-Mart, deriding the megaretailers' customers for their dress, appearance, girth, and whatever else struck them as grotesque. Gawker posted photos from the site's collection under the headline "Photo Essays of Our Time."

Soon the site was getting attention from media as mainstream as Time. Naturally, the site got a book deal for a compilation that was released in Sept. 2010. The crew behind the site appeared in the press late last year after the book release. In Oct. 2010, creator Adam Kipple told the Pittsburg Post-Gazette, "We do our best to keep it fun. We're not trying to hurt anybody. We're just trying to have some fun."

But Fox News apparently finally discovered the project and showed it to a few Walmart shoppers. The real people of Walmart were not amused.Continue reading...

Bing lets advertisers place ads in brand-name searches.

Borders bankruptcy shakes up book industry.

Captain Morgan searches for "Ultimate Morganette."

Chobani Greek yogurt lets fans tell its story.

eBay tops branded social media engagement leaderboard.

Ferrari 458 Italia chosen as car of the year by The Robb Report.

Google beats Apple and Sony in TNS corporate reputation ranking.Continue reading...