social media watch
Posted by Amy Edel-Vaughn on June 15, 2012 06:04 PM
"April 10, the ash cloud took over" declared Anna Ketting, head of social media for Air France KLM, at The Corporate Social Media Summit 2012 in New York this week. From the havoc an Icelandic volcano created for airlines in 2010 came the genesis of the brand's social media strategy.
Throughout the panel discussions during #CSMNY, the wide-ranging conversations shared a common theme — responsiveness. Whether discussing gamification, marketing synergy, impact or big data, it is clear brands are feeling the pressure to prove social can be a successful commercial enterprise. But what also became clear from the summit is that responsiveness in social media creates opportunities for strong return on investment.Continue reading...
social media watch
Posted by Robert Truglia on June 22, 2011 06:30 PM
The Corporate Social Media Summit 2011 has wrapped up its two-day conference in New York, today featuring a whirlwind of expert speakers from companies such as Coca-Cola, American Express OPEN, Kodak, Marriott, AT&T, WWE, Aflac, and Cisco.
Discussion was consistent with the major talking points about brands and social media: ROI, customer engagement, strategy, and case studies galore from various campaigns. However, the big question remained, what’s next?
Andrew Warden, head of Strategy & Communications for Emerging Markets Services at Cisco Systems, has an idea of what the next wave of social media will be — internal brand engagement by getting more social within company ranks.Continue reading...
Posted by Shirley Brady on June 21, 2010 06:00 PM
Last week I was honored to moderate two panels at the Corporate Social Media conference in New York, which included--unexpectedly--a lesson in how not to engage what you perceive as a target audience.
That came during my first session, a day two kick-off that featured Heather Oldani, head of corporate communications for McDonald's in the U.S., who oversees the chain's social media outreach including courting so-called mommy bloggers; and Bill Tolany, who runs integrated marketing including social media for Whole Foods, who talked about how the company amplifies its presence and engages customers on its blog, Facebook page and multi-pronged Twitter accounts. Oddly, particularly with all the talk of ambush marketing right now, an attempt by PETA to hijack the panel fell flat, judging by tweets from befuddled marketers in the audience.Continue reading...