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doing good

Report: Nielsen Defines the Socially Conscious Consumer

Posted by Sheila Shayon on April 3, 2012 11:46 AM

How important is corporate citizenship? Nearly half of global consumers (46%) are willing to pay extra for products and services from companies that show a commitment to social responsibility through their campaigns and programs according to Nielsen's 2012 Global Corporate Citizenship Survey. Those respondents also prefer to work for these companies (62%) and invest in these companies (59%).

“It’s clear that corporate social responsibility efforts resonate with a specific group of consumers,” said Nic Covey, VP of Nielsen Cares, Nielsen’s global corporate social responsibility program. “Marketers need to know who those consumers are in order to maximize the social and business return of their cause marketing efforts. This understanding allows brands to engage in social impact efforts that appeal to the right consumers with the right causes and through the right channels.”

Nielsen drew on a list of 18 causes that included the U.N.’s Millennium Development Goals and prominent corporate social responsibility topics.Continue reading...

going green

Pepsi's Dream Machine is Coming to Capitol Hill

Posted by Shirley Brady on March 1, 2011 11:45 AM

PepsiCo announced it's bringing its Dream Machine interactive recycling bins to Washington, DC — the first city to partner with the brand's conservation program.

The beverage giant is rolling out 363 new Dream Machine bins in the nation's capital, a move that will quadruple the number of recycling bins in the downtown area. The city's DowntownDC Business Improvement District and District Department of Public Works are helping with the DC deployment, joining Waste Management and Keep America Beautiful as corporate partners.

Find out more on the Dream Machine Facebook page — or look for one near you.

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