Posted by Dale Buss on February 18, 2013 06:02 PM
Now that Chevrolet has rolled out the first creative under its "Find New Roads" brand positioning, General Motors CMO Alan Batey wants to give the upbeat, product-oriented theme as much exposure as he can.
Batey tells brandchannel that, in addition to new vehicle-specific TV ads in the weeks ahead, Chevrolet will be doing more in-cinema advertising than ever before.
The original ad that aired during the recent Grammy Awards telecast on CBS—including vignettes separately featuring the Chevrolet Volt, Spark, Sonic, Corvette Stingray and Impala—"will be broken down into four standalone-product ads," Batey told us, "and we'll also be using that work quite extensively not just on TV but also in cinema," he said.Continue reading...
Posted by Dale Buss on February 3, 2013 03:44 PM
This late in the game, General Motors isn't about to change its game plan for the Super Bowl: no ads during the game this time. But you can be sure GM marketing executives are planning to do everything but advertise during the Big Game.
In fact, GM is happy to stoke speculation about what exactly how it might be planning to hop on the Super Bowl bandwagon without actually running a commercial during the competition, a promise that former CMO Joel Ewanick made last spring before his departure — and one which, for whatever reasons, the company has kept. Some observers believe that GM could be planning to take a page from Pizza Hut with some sort of integration of its brands or products into the pre-game show on CBS. According to the Detroit News, GM has worked out a presence for the Chevrolet Corvette around the Pepsi-sponsored halftime show featuring Beyonce, who's been busy defending, rehearsing and promoting the halftime show. Chevy, meanwhile, quietly slipped a 2014 Corvette Stingray commercial onto its YouTube channel late last month.
In other late-breaking Super Bowl branding moves, the latest move in the Cola Wars (which has already seen SodaStream swatted by CBS): PepsiCo's Pepsi Next brand tweak Coca-Cola's Coke Chase Game Day campaign (with a hand from the wags at Funny or Die) above—and below, Coca-Cola's responses released online today.Continue reading...
detroit auto show
Posted by Dale Buss on January 16, 2013 06:55 PM
Talk all you want about German engineering, Japanese reliability and Korean ambition in the high-end automotive market. When it comes to getting the blood of car enthusiasts pumping, there's nothing quite like the Chevrolet Corvette.
Car aficionados continue to create buzz around Chevy's introduction of the seventh-generation Corvette at the North American International Auto Show in Detroit this week, the so-called C7. GM is deliberately invoking some of the 60 years of the car's history by calling its new version the Stingray. It harkens back to a special version of the Corvette in 1963 that set the design standard for the overmuscled sports car for the last half century.
Corvette has been known as the life's aspiration of a plumber or a gym teacher — its typical buyer is a white male in his 50s. But automotive journalists this week are hailing the new Stingray as a revelation: a car that simultaneously remains worthy of the Corvette's heritage but that also introduces a sort of panache — and the kind of technology — that should broaden its appeal with other emographics that wish to buy expensive cars.Continue reading...
Posted by Dale Buss on January 14, 2013 08:59 AM
Cadillac sees its ATS named North American Car of the Year at the North American International Auto Show, while Ram celebrates naming of 1500 as truck/utility vehicle of the year.
Hostess strikes a deal to sell Wonder Bread and other brands plus production facilities to Flower Foods.
HP CEO Meg Whitman receives $15.4 million.
American Express travel cuts point to end of an era.
Apple cuts orders for iPhone parts.
Billabong receives another takeover bid.
Deutsche Bank reportedly considers 20-percent bonus cuts in Europe.
GM's Chevrolet division relaunches Corvette brand.Continue reading...
Posted by Dale Buss on December 18, 2012 09:02 AM
Apple and Android dominate mobile-platform impressions while Apple reports strong sales of iPhone 5 in China and talks with Foursquare about data-sharing deal.
GE plans to buy Avio Italian aerospace group as CEO perceives an "investment pause" in some industries over economy.
Walmart takedown by New York Times continues with searing update on Mexican bribery scandal.
Freedom Group, parent of Bushmaster rifle used to kill Connecticut kids, will be sold by owner Cerberus.
AOL gives all employees $1,000 year-end bonus.
Billabong gets another takeover bid.
BlackBerry 10 now in tests at 120 companies.
Brazil burger chain offers edible packaging.Continue reading...
Posted by Dale Buss on October 25, 2012 09:03 AM
P&G sees profit soar and revenue drop in latest earnings report.
Kimberly-Clark pulls back in Europe.
Twitter encourages brands to find and use their authentic voice.
Apple earnings report on Thursday will be closely watched.
AT&T sees slowing in wireless-subscriber growth.
Barbie CMO looks to Royal Caribbean cruise experience launch in new year.
Best Buy shakes up management.Continue reading...
Posted by Shirley Brady on July 19, 2012 11:31 AM
Chevrolet's Corvette is "roaring into its 60th year," having just turned 59. Now the iconic GM-owned car brand is getting ready to release its 60th anniversary limited-edition Corvette: the 427. Described as the most powerful Corvette convertible ever built, the first one sold at auction for $600,000 in January. Take a closer look at the 427 below.Continue reading...
Posted by Dale Buss on January 20, 2012 06:28 PM
U.S. safety regulators today said they've concluded their investigation of fires in the Chevrolet Volt, and their conclusion was worthy of Roseanne Rosanneadanna: "Never mind."
After an eight-week inquiry which saw GM's crucial plug-in hybrid take a big hit to its reputation as a technological marvel, and presumably depressed sales, the federal vehicle-safety agency said that Volt's battery, after all, doesn't pose a significant fire risk following a crash. In fact, the National Highway Traffic Safety Administration said, neither Volts nor "other electric vehicles pose a greater risk of fire than gasoline-powered vehicles."Continue reading...