Apple rumor created by Swedes as a prank goes viral.

BP nets $2.5bn in deal to sell Californian refinery business and Arco brand.

Canada's media ownership concentration criticized in new report.

Chad Johnson negates powerful personal brand as VH1 series cancelled.

Cosmopolitan founder Helen Gurley Brown passes, remembered, at 90.

Dewar's global brand ambassador chats with the New York Times.

Ford banks on 2013 Fiesta.

GE and Chobani take gold in Ace Metrix Olympics ad ranker.

HarperCollins plans pop-up record store to promote new book.Continue reading...

Amazon's original programming plans draws speculation.

Apple prepares for iPad (HD?) reveal frenzy today while new device also could be boon for Verizon Wireless; and company receives key patent for iWallet.

Arby's uses holistic approach to social media to boost Klout score.

Bank of America is bullish on girl power.

Bentley's 'ugly' SUV the talk of the Geneva Motor Show.

Boeing forms alliance with Chinese jet maker.

Carbonite sees stock price drop after withdrawing advertising from Rush Limbaugh, as radio host sees 30+ advertisers leave, including Netflix.

Chevron faces criticism after gas-rig fire off Nigeria.

Cosmopolitan reaches 100K paid digital subscriptions.Continue reading...

What's the best way to promote an iPad magazine? How about walking through New York City with it wrapped around your head?

Hearst;s new iPadazine, CFG (Cosmo For Guys), did just that, sending a model around New York's Bryant Park on a sunny afternoon. The reactions are hilarious, as the YouTube video (which has notched almost a million views) shows.Continue reading...

Even as she defends her opinion on the Casey Anthony verdict to her Twitter followers, Kim Kardashian has bigger things on her mind.

No, we don't mean her infamous posterior, although apparently she's trying to make it a little less prominent by the time she walks down the aisle in Vera Wang; we're talking about kashing in on her upcoming nuptials.

The Twitter-happy Kardashian, who's on the August cover of Cosmopolitan, is getting married this summer to New Jersey Nets play Kris Humphries.

While Kim’s mom, Kris Jenner, has made it clear that she isn’t a big fan of Kim shedding the family brand of her surname to become Kim Humphries, there is apparently another matter she didn’t caution her reality-show star daughter about: product placement at the nuptials.

PopBytes reports that Kardashian "needs everyone at her wedding to be chauffeured about in Rolls Royces" — provided (thoughtfully, as in free of charge) by Platinum Motorsport, a luxury automobile restyler.Continue reading...

Hearst Magazines Digital Media unit is now the the first publisher to launch a scalable social platform for thirteen of its brands with Buddy Media on Facebook, making it the largest publisher presence on the Buddy Media Platform. 

Buddy Media will power Hearst’s ‘sapplets’ — branded social media applications — a boon for advertisers that extends content from participating brand sponsors and drive e-commerce traffic.  

The ‘sapplets,’ available on Facebook in July (with additional roll-out in August) cover 13 Hearst media properties including Cosmopolitan, Seventeen, RealBeauty.com, Redbook and Marie Claire, marking the latest foray in Hearst's increasing digital marketing prowess.Continue reading...