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tech innovation

Intel Highlights Tech Innovations at North American Retail Summit

Posted by Shirley Brady on January 14, 2013 11:04 AM

The National Retail Federation's annual conference is in full swing in New York, with retailers, brands and vendors convening at the Javits Center to take a closer look at how digital technology is bringing brands closer to consumers at the point of sale.

In 2011 at the NRF "Big Show," Intel unveiled its vision of the “Connected Store,” featuring interactive demonstrations from leading retailers including adidas, Best Buy and Kraft Foods that aim to integrate the best of online, mobile and in-store shopping with traditional retail environments. Adidas demonstrated its adiVerse virtual footwear wall powered by Intel, featuring a touchscreen interface and 3-D rendered graphics.

At last year's NRF Expo, Intel continued to highlight technology innovation through work with retailers including HSN and Macy’s, delivering more relevant and entertaining experiences to shoppers. Intel's booth showcased Macy’s BeautySpot digital experience as a means to offer customers a helpful and fun way to evaluate cosmetics across multiple brands.

And in 2013 at the National Retail Federation Expo, Intel (as you can watch below) is showing its work for McCormick, adidas and Costa Coffee, harnessing intelligent systems to help digital shoppers "quickly and easily research products, find reviews, compare prices, share experiences with friends." The goal, says Intel, is creating "fun and memorable brand experiences as well as new ways to ensure the goods customers want are immediately available," as demonstrated in 2013 NRF Expo video, below.Continue reading...

brand news

Headline Roundup: You're Branded

Posted by Stephanie Startz on October 14, 2009 07:39 AM

Royal Bank of Scotland may be forced to sell 300 branches. [Times of London]

Ford recalls 14.3 million vehicles over faulty switches. [WaPo]

Pepsi, Anheuser-Busch form purchasing association for goods and services. [NY Times]

PepsiCo's Amp Energy drink draws anger over "pick-up artist" iPhone app. [WSJ]

Soda tax to fund health care and fight obesity could shake up beverage industry. [NPR]

P&G to focus on value-based items, emerging markets to ensure growth. [NY Times]

Kellogg's will laser-brand individual flakes Corn Flakes. [Telegraph]

(More headlines: Ivanka Trump, Michelin in Japan.)Continue reading...

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