campaigns

Ad Watch: New Spots From Expedia, Pepsi, Victoria's Secret and more

Posted by Shirley Brady on January 19, 2011 05:00 PM

Expedia's Netherlands agency (Woedend) takes inspiration from the legendary Saul Bass and the Catch Me if You Can title sequence in this new :20 commercial and :10 tag-ons.

Watch more new spots — from Target, Pepsi Max, Victoria's Secret and other brands — after the jump.Continue reading...

brand news

Headline Roundup: McDonald's Reboots "I'm Lovin' It"

Posted by Sara Zucker on April 23, 2010 07:34 AM

McDonald's unveils new I'm Lovin' It campaign (above).

Virgin Atlantic is under investigation for alleged price-fixing.

Thanks to Japan and its love of smartphones, Apple sales are up.

Gatorade's new campaign has athletes drinking throughout their games.

Lay's won't need the FDA to launch a new form of salt.

Netflix is wooing users with price cuts for Wii-based service.Continue reading...

Around the Web: Bidding on Planet Earth

Posted by Shirley Brady on April 22, 2010 05:20 PM

Christies' first green auction tonight will offer adventures with celebs with brands' support.

Amazon's Kindle is its best-selling product (and it's coming to Target).

Coca-Cola dismisses criticism of BPA packaging.

Apple and Adobe clash over Flash.

US Airways ends talks with United.

Hulu is planning a monthly subscription service.Continue reading...

brandcameo

Academy Awards Advertisers Offer Winners, Losers

Posted by Abe Sauer on March 8, 2010 02:50 PM

When it comes to advertising, The Academy Awards can't compete with the Super Bowl. However, a slew of brands paid more than a million dollars per spot for some serious exposure during last night's ceremony. Some wasted their money. Some didn't. A couple really stood out.

American Express and Hershey's went the Good Samaritan route, linking their brands to charitable works. Specifically, AmEx promoted its Takepart.com site while Hershey's raised awareness for its Milton Hershey School. The latter was impactful, employing the line "Every Hershey's product you've enjoy supports the Milton Hershey School."Continue reading...

close of business

Around The Web: Toyota Breaks Down

Posted by Sara Zucker on January 28, 2010 06:31 PM

After recalling eight of its models in the US, Toyota extends to Europe and China. [NY Times]

Hertz, Enterprise, and Avis will temporarily suspend the rental of Toyota vehicles. [CNN Money]

Windows 7 is successful in boosting sales for Microsoft. [WSJ]

Kimberly-Clark asks Cottonelle consumers how they roll their toilet paper. [BrandFreak]

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