Taiwan National Anniversary Poses Branding Challenge

Here's a branding challenge: Imagine and develop a brand tagline and logo to celebrate a nation's history and future and communicate that nation's qualities; except, this logo and tagline cannot actually suggest that you are a nation. That's the seemingly impossible challenge faced by the ROC (Taiwan) Centenary Foundation for the 100th anniversary celebration in 2012.

Next year the Republic of China, better known as Taiwan, will celebrate its 100th anniversary. However, already the original proposed tagline for the event has dropped the term "Nation Building," citing it as "too sensitive." "Nation building" has been replaced with the less offensive (i.e., less meaningful) term "splendid." Continue reading...