Posted by Mark J. Miller on April 5, 2013 06:30 PM
Gun Company Fires Back at Tommy Guns Vodka
Chicago mobsters back in the days of Al Capone favored a submachine gun known as the Tommy gun, which was then glorified in plenty of films and books about the era. But Tommy guns aren’t some relic of history. Saeilo Enterprises still makes them, and the owners aren’t very happy with Alphonse Capone Enterprises and its Tommy Guns Vodka, which is sold in a bottle shaped like the famous gun.
In fact, they are so annoyed that a lawsuit has been filed, the Chicago Tribune reports. Saeilo wants all of the Tommy Guns Vodka that is left to be turned over so it can all be destroyed. (Consumption counts as destroying, right?)Continue reading...
Posted by Abe Sauer on November 12, 2012 12:32 PM
Country? England. Gun? Shot. Agent? Provocateur. Murder? Employment. Skyfall? Product placement.
The latest James Bond film hit the US this weekend, letting audiences decide for themselves what all the product placement hubbub was about. The verdict? Meh. Some valuations have nailed down some dollar numbers on just how much exposure Skyfall brought its top-line brand partners, but what about the unidentifiable brands on-screen?
Despite no label ever being seen, at least one already has backorders going into 2013. And what to make of Bond's glorious return to tobacco?Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on June 3, 2011 05:30 PM
Absolut is paying its respects to San Francisco with a new flavored vodka, following in the wake of past citified special editions for New Orleans, Los Angeles, Boston and Brooklyn. Absolut SF’s somewhat esoteric mix of grape, dragon fruit and papaya is designed to capture the “unique cultures, ethnicities and culinary delights of San Francisco” and entice drinkers with a “bold flavor when mixing a perfect cocktail.”
The brand is tying the latest entrant in its Absolut Cities campaign with a Facebook page, “What’s Your Absolut SF?” that encourages city residents to share their stories, as well as inviting prominent San Francisans such as Digg founder Kevin Rose and DJ Miguel Migs to collaborate with the brand on various projects. Absolut is also donating $50,000 to Habitat for Humanity Greater San Francisco as part of the campaign. Continue reading...
in the spotlight
Posted by Barry Silverstein on December 8, 2010 05:30 PM
Some brand owners see strategic value in consolidating their brands under a unified corporate structure, using size to leverage its marketing power and achieve economies of scale. This makes perfect sense when a company manages many brands in similar categories that serve similar markets, as in the case of Procter & Gamble.
But then there are those companies whose brand holdings are in diverse categories, each of which requires a specialized approach to marketing and distribution. In this case, a consolidated business model may become a barrier to further growth.
So it is with Fortune Brands, which has announced its intention to separate the company into three unique businesses representing its distinct consumer product lines.Continue reading...