Mercedes-Benz Marks 125th Anniversary

In the spirit of its new spot above, Mercedes-Benz wants it to be known that while it may be 125, it's still young at heart. In honor of its 125th anniversary, Mercedes-Benz threw a party on Jan. 29 that was attended by German Chancellor, Dr. Angela Merkel.

A TV campaign highlights 125 years of Mercedes-Benz vehicles, while employees received a collective bonus of 125,000 euros. A print campaign headlined "Inventors of the automobile. Since 1886!" in select newspapers and magazines shows the Benz Patent motor car from 1886 and the present-day F 800 Style research vehicle.Continue reading...