week in review

Top 10 Stories of the Week: From Pantone's Tangerine Tango to Twitter's New Design

Posted by Michael Waltzer on December 16, 2011 04:30 PM

Our most-read blog posts of the week includes Pantone's Tangerine Tango to Twitter's new design and more:

#1 Pantone's Hot Color for 2012: Tangerine Tango

#2 Meet the New, New Twitter - Now With Brand Pages!

#3 Nivea Owns New Year's Eve, in Times Square and 'New Year's Eve'

#4 Heineken Goes Aspirational and Really ‘Likes’ Facebook

#5 VW May Have Last Laugh Over Global-Domination Skeptics

#6 Starbucks Reuses Shipping Containers in Seattle Store Test

#7 Al Qaeda Looking to Rebrand

#8 Minnesota's Crapola Proud to Be Number Two Brand

#9 Moving the Mountain: Paramount Redesigns Logo for 100th Birthday

#10 Amazon Launching Promo to Lure Customers From Retail

name game

Minnesota's Crapola Proud to Be Number Two Brand

Posted by Abe Sauer on December 12, 2011 02:02 PM

From the reaches of northern Minnesota comes a crappy brand story.

Crapola is the honest-to-God name of what's billed as "the best granola in the universe." It is handmade in the small town of Ely. And not only is the brand really called "Crapola," but it's also not shy about passing the pun throughout all of its marketing. You might say that it's a gas.

"It all began with a joke," says Brian Strom, who with his wife Andrea, founded and produces Crapola. "We were just talking one day, and I said 'Wouldn't it be funny if we made cranberry apple granola and called it Crapola?'"

Strom tells brandchannel that the idea snowballed and that they were "just kidding around and that "we weren't trying to start a business or develop a brand name for granola or any other product."Continue reading...

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