license to thrill
Posted by Sheila Shayon on February 17, 2015 11:01 AM
The 112th annual North American Toy Fair is on in New York, with licensing partnerships bringing together brands that tap into the toy industry's top trends of 2015, from the maker movement to tech innovation and beyond.
Case in point: Mattel is partnering with Google to reinvent the View-Master from its 1939 roots as a proto-3D virtual reality device, relying on cardboard disks with stereoscopic images inserted in a plastic device and observed through a viewfinder.
Now View-Master is using a different kind of cardboard: Google Cardboard, which uses an Android smartphone app to deliver a 360-degree animated environment.Continue reading...
Posted by Shirley Brady on November 7, 2014 02:26 PM
Crayola Sees Red Over Crayons: Hallmark Cards' Crayola brand filed suit in Kansas City (Hallmark's hometown) on Nov. 4 accusing New Jersey-based Alex Toys of using its name. The case involves the use of the word "crayola" on Alex's crayon wrappers and packaging such as the crayon tub above. Crayola wants any Alex materials using its trademark destroyed and a monetary reward for damages and legal fees.
According to the suit, "The CRAYOLA mark has been used since at least as early as June 31, 1905 by Crayola and Crayola’s predecessors in interest with respect to the CRAYOLA marks on goods including, without limitation, crayons, chalk, crayon sharpeners, markers, modeling clay, art kits, art supplies, art materials, and many others. The CRAYOLA mark was coined by Alice Binney, the wife of company co-founder Edwin Binney, from 'craie,' the French word for chalk, and 'ola,' from 'oleaginous,' meaning oily." Now you know.Continue reading...
Posted by Abe Sauer on October 11, 2013 01:42 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Chinese tourism boom has a downside… auction house war in the making… Starbucks struggling… Apple in Hong Kong… dumpling billionaire… Crayola charges into China… Alibaba-Tencent fight over mobile payments… Moët & Chandon on a boat… Maison Birks… and more.Continue reading...
games people play
Posted by Mark J. Miller on February 11, 2013 05:13 PM
The 110th American International Toy Fair has kicked off in New York, which means that it is time for toy freaks to opine on everything from Superman’s underwear to the merits of creating toys based on "Breaking Bad" — a TV show about a dying chemistry teacher who turns to cooking up methamphetamines in a desperate cash-raising scheme for his family.
Warm and cuddly? Not exactly. But the fair has that elsewhere in droves, including a new line of Fisher-Price plush toys (and other items) relating to the launch of Saban's forthcoming "Julius Jr." show for preschoolers on Nickolodeon's sister network, Nick Jr. — a spinoff of Paul Frank's omnipresent monkey character. ("Julius Jr. is a funky monkey with a penchant for invention," according to a press release.)
Saban, which also owns the Power Rangers brand, is also debuting a bevvy of new action figures, plush toys, board games, consumer electronics and more as the Rangers celebrate their 20th anniversary. The brand has a new show on Nickelodeon as well — "Power Rangers Megaforce" — which has some new products attached to it.Continue reading...
Posted by Dale Buss on July 17, 2012 09:01 AM
AT&T slashes price of Lumia smartphone.
Aereo online-TV service expands in U.S.
Bank of England chief denies New York Fed chief gave warning on rate-rigging.
Richard Branson considers bid for Virgin Records.
Coca-Cola beats estimates with international sales up 5%.
Famous Dave's expands beyond U.S..
GM likely to retain Opel brand despite brand's woes.
Gap eyes Lululemon's Athletica stores with its own Athleta store openings.Continue reading...
Posted by Dale Buss on April 1, 2011 09:00 AM
AMC, Matthew Weiner and Lionsgate reach agreement to keep Mad Men on the air for three more seasons.
Sbarro restaurant chain to file Chapter 11.
American Apparel nears bankruptcy filing.
American Airlines and Japan Airlines launch trans-Pacific airline alliance.
Budweiser runs responsible drinking campaign on "China's Twitter," Sina Weibo.
Disney rolls out Disneymedia+ to integrate brand marketing in Europe.
Panasonic reports on impact of Japan disaster on operations.Continue reading...
Posted by Abe Sauer on October 26, 2010 12:30 PM
For those who are huge fans of both Halloween and branded consumer products, Halloween costumes are a double pay-off. Sure, you can totally throw away that homemade Iron Man costume your mom made with her sweat and love in exchange for one from Target made by the sweat and low labor standards of a Chinese teenager. But you can also communicate your brand loyalty to the world by dressing yourself, or your child, as your favorite brand. Check out part one in our two-part look after the jump.Continue reading...
Posted by Abe Sauer on August 27, 2010 01:00 PM
* Space-time continuum suffers massive tear as preposterous memes from two different decades collide (above).
* Calling the child in all art directors and the art director in all children: Name that Crayola color.
* Evil Emperor George Lucas sues Jedis for trademark infringement.
* Zynga promotes its social games, upsets everyone.Continue reading...