Shoe Biz: Adidas adizero Now Lighter Than Yours, or Anyone's

In the running world, a trend of the past few years has been the marketing of shoes that gave runners the sense of having bare feet. It appears that a similar sensation is being sought for basketball players. Last year, Adidas cranked out the adizero Crazy Light basketball sneaks that were, um, crazy light. 

Now the company is doing itself one better. The brand just debuted adizero Crazy Light 2, which it claims is the lightest basketball shoe ever. Weighing in at 9.5 ounces, it’s hard to argue. Adidas claims that this Crazy Light is 10% lighter than its nearest competitor and is .3 ounces lighter than the previous version.Continue reading...