Domino's Just Says "No" to Pizza Choices

One downside of crowd-sourcing is when the crowd begins to think your brand is an open-ended exercise in popular adaptation.

Domino's is saying "No!" to that. On the heels of its groundbreaking campaigns that gained attention for seeking and respecting candid consumer evaluations of its products, the Ann Arbor, Mich.-based pizza chain is putting its foot down over suggested changes to the line of artisan pizza pies it introduced last year. "Artisan," as in, an expert who makes things expertly.

A new ad notes that Domino's spent years "perfecting the balance on our artisan crust toppings" and so won't remove or add toppings to the artisan line. The new line, launched last year, includes varieties such as Chicken & Bacon Carbonara. But customers can still customize any other pies. Continue reading...