Will Hefner Engagement Disaster Draw Press? Hef Hopes So

In a heartbreaking ploy for publicity turn of events, Hugh Hefner had to announced his upcoming nuptials this weekend had been canceled due to bursitis bad back hemorrhoids cold feet.

No, not Hef's cold feet—which given his advanced age do chill easily—but his fiancee's.

The 25-year-old Playmate told Ryan Seacrest she'd been having second thoughts, and finally plucked up the courage to call off her wedding to the 85-year-old Playboy founder.

Whatever her real reasons, the more important question is how this publicity will impact the Playboy brand.

On one hand, Playboy has recently taken the PR strategy of "all publicity is good publicity." This announcement being publicity, it would seem to fit into the brand's overall strategy.

Then again, will consumers continue to see Playboy founder Hugh Hefner as a virile representation of male sexuality after he was dumped?Continue reading...