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trademark wars

Close, But No Cigar: Cohiba Battles with US General Over Fabled Brand

Posted by Mark J. Miller on April 3, 2013 06:06 PM

It’s been in the hands of Che Guevara and Fidel Castro and now it’s in the hands of a slew of lawyers. The Cuban Cohiba, considered for decades to be the nation’s best cigar and a symbol of high-end swank the world over, has been spending a fair amount of time in court over the last 16 years.

In that time, the issue has been between the General Cigar Co. and Cubatabaco, the Cuban state tobacco company. The pair have been battling over the cigar’s trademark in the United States. Recently, the U.S. Trademark and Appeal Board dismissed Cubatabaco’s petition that was trying to keep General from using the cohiba name in the United States, Cigar Aficionado reports.

That General won the latest round did not sit well with folks in Cuba, where the Havana Times headlined its story about the case with “Cuba’s Cohiba Trademark Theft Gets OK.”

There are, of course, two different cohibas.Continue reading...

cola wars

Coca-Cola Beats PepsiCo to Myanmar as Nooyi Succession Plan Comes Into Focus

Posted by Shirley Brady on September 11, 2012 05:36 PM

"Has Coca Cola ceased to be a mere brand and evolved into a historically important cultural artifact?" That question was tweeted by Duncan Jones, David Bowie's son who is better known these days as an award-winning filmmaker. Jones included a link to a BBC story on this week's historic return of the Coke brand to Myanmar, making its first delivery in more than 60 years.

"The Coca-Cola Company has been a part of the community fabric in countries around the world for decades," stated Muhtar Kent, Chairman and CEO, The Coca-Cola Company. "In every nation and city where we do business, our employees strive to create economic value and build sustainable communities. We are privileged to once again have the opportunity to play a role in building a better future with the people of Myanmar."

In addition to referencing the Coca-Cola brand's position as the #1 brand in Interbrand's 2011 Best Global Brands report, the BBC notes that there are now "only two countries where Coca-Cola is not officially bought or sold - Cuba and North Korea ... due to trade embargoes with the US."

PepsiCo, meanwhile, last month signed its own distribution agreement to distribute Pepsi and its other beverage brands in the former Burma, with CEO Indra Nooyi commenting, "Over time, we believe we can build a strong business in Myanmar and play a positive role in the country's continued development."

Whatever that future holds, Nooyi announced other news today that impacts her company's continued development and her own succession plans: the resignation of PepsiCo president John Compton.

He's being replaced by Geneva-based PepsiCo Europe CEO Zein Abdalla, who is relocating to company HQ in Purchase, NY, and in turn handing over his office and title to Enderson Guimaraes, the current President of PepsiCo's Global Nutrition Group.

brand news

In the News: BMW, Pepsi, Kodak and more

Posted by Shirley Brady on January 5, 2012 08:50 AM

In the News

BMW projected to beat Mercedes-Benz for US luxury crown.

PepsiCo reportedly mulls layoffs and salary freeze to appease Wall Street.

Kodak bankruptcy report in WSJ slams stock price.

Apple hires Adobe exec to oversee iAds, threatens to sue company behind Steve Jobs doll and rises at Foxconn's expense.

Australia's Commonwealth Bank crowdsources customer ideas.

Arm & Hammer ordered to pull TV commercial criticizing cat litter competitor.

Audi's China sales outstrip Germany.

Boeing closes premier factory in Wichita.

Burberry is now the most popular luxury brand on Facebook, as YouTube, MTV and Coca-Cola lead in FB engagement.Continue reading...

sip on this

Café Bustelo Cuban Coffee Spreading Across America

Posted by Mark J. Miller on June 17, 2011 11:00 AM

In the last decade, the Cuban-American population has grown in every state (with some of the fastest-growing in North Carolina, Tennessee, and Kentucky), according to the 2010 Census.

Smucker’s — manufacturers of jelly and ice-cream toppings, among plenty of other things — has taken note. 

The company went out and purchased Rowland Coffee Roasts in May, which includes Café Bustelo coffee, an icon to Cuban-Americans in Miami.

Smucker’s spokeswoman Maribeth Badertscher told NPR that the purchase is “part of a major effort to bring Hispanic consumers to the table.”Continue reading...

brand news

Brands to Watch: Best Buy, Coke, Microsoft, WikiLeaks and more

Posted by Shirley Brady on December 14, 2010 06:00 PM

Brands to Watch

Google and Microsoft join President Obama's fight on $75 billion illegal drug e-market, as Obama meets with Bill Gates and Warren Buffett to discuss bolstering the US economy.

WikiLeaks leader Julian Assange granted bail (but Sweden vetoes) as supporters pay $360,000 for New York Times ad.

Audi and Mercedes-Benz lead automaker push to go social for 2011 Super Bowl.

Best Buy share price plunges on lowered forecast, despite brighter November for US retail sales.

Brett Favre draws criticism for trying to profit from end of winning streak.

CNBC launches subscription CNBC Pro, "for the serious investor."Continue reading...

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