when brands collide
Posted by Abe Sauer on October 16, 2009 07:32 PM
Thanks to Apple and Disney's new retail partnership, your kids may soon be satisfied with a trip to the mall instead of Orlando or Anaheim. (Though since Steve Jobs is involved, it'll probably still cost you.)
As reported this week, Disney is planning to spend $1 million per store over the next five years, with Apple's help, to convert each existing Disney-branded outlet from a simple retail location to a complete "experience."Continue reading...