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In the News: ABC, E3, WWDC & more

Posted by Dale Buss on June 6, 2011 09:00 AM

In the News

AARP unveils a new ad campaign targeting boomers this week.

Apple will unveil iCloud Android-fighter today at WWDC, as brand leads tablet market in China.

Bank of America and Goldman Sachs lead US bank stocks taking a beating.

Blip.tv ramps up original content to complete with YouTube.

Boeing faces labor strife.

Coca-Cola resists increasing prices.

Demi Moore adds "CNN reporter" to her credits with sex trafficking doc, a subject near and dear to her DNA Foundation.

E3 starts tommorow, where Nintendo will unveil its new Wii console, Sony will tout NGP (its new handheld gaming device) and Microsoft will promote Kinect and position Xbox as the hub of the home entertainment system.Continue reading...

cause celeb

Ashton Kutcher Gets an A+ for Personal Branding

Posted by Sheila Shayon on May 25, 2011 12:00 PM

Ashton Kutcher personifies personal branding in the era of social media, with the entrepreneurial actor's fingers in every nook and cranny of pop culture, from TV actor and producer to Twitter maven, to cause-related marketing with his DNA Foundation with wife Demi Moore, to inspiring others to dream big.

Looking from analog to digital, the recent news of his replacing Charlie Sheen on Two and a Half Men, a deal worth about $20 million, may only last a season as the show is only confirmed for one more year at this point, but in that year, we can only imagine what Ashton will do in addition to entertaining us on CBS.

In a landmark deal for a Hollywood celebrity, he just launched a Twitter app with UberMedia to share his various passions (via his curated channels) and make social surfing easier for others to find their passions on the social site, where Kutcher tweets daily to more than 6.8 million followers.Continue reading...

cause celeb

Demi Moore and Ashton Kutcher Wrangle Celeb Pals for Anti-Child Trafficking Spots

Posted by Shirley Brady on April 11, 2011 01:00 PM

The "Real Man" campaign featuring Sean Penn and a host of other actors and star athletes was released today in support of Demi Moore and Ashton Kutcher's DNA Foundation — short for Demi'n'Ashton as well as Donate/Notify/Action. 

The tagline is "Real Men Don't Buy Girls." So what do "Real Men" do? Evidently, "iron" (above) and "walk it off" (below), even with a gaping wound.

It's a well-meaning if muddled (there's a live-action sequence, followed by Jessica Biel or Eva Longoria highlighting another "real man") effort, the biggest to date in the foundation's commitment to raise awareness and stop child prostitution, sex slavery and trafficking.Continue reading...

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