Posted by Abe Sauer on October 3, 2012 03:29 PM
With little to gain and a lot to lose, playing politics is something brands generally do from a position of neutrality ("7-Election"), low-brow humor (Gas-X's "Gas Crisis") or outright mocking of the system (Etch A Sketch; Reebok's 2003 Terry Tate candidacy). So when the Most Interesting Man in the World chose to host a fundraising event for President Barack Obama, Dos Equis's parent Heineken USA was understandably vexed, forced into one of those frustrating statements all brands hate to make that include the words "views are strictly his own, and do not represent."
But maybe Dos Equis — and Heineken — should play to their brand strengths. According to a recent study, both brands' drinkers trend Democratic, with the former rated the most popular beer amongst lefties. So when viewers drunkenly yell at the TV during the first 2012 presidential debate on Wednesday, chances are they will do so with very partisan bottles in hand.Continue reading...
Posted by Mark J. Miller on September 17, 2012 04:12 PM
It’s hard to know right now how the good people in the swing states of Florida, Ohio, Virginia, New Hampshire, Wisconsin, Iowa, Colorado, and Nevada will be voting on Nov. 6, but you can get a sense of what the campaign managers for President Obama and Mitt Romney think by watching how they spend their ad dollars.
Romney seems to have given up on Michigan, where he was born and his father served as governor, for the time being since his campaign has “abandoned their (advertising) efforts” in those two states, according to CBS Boston. Wherever the money is spent, though, there will be heaps of it. Total political ad spending this year is expected to add up to $1.1 billion, and only a third of that has been spent so far, according to Kantar Media's Campaign Media Analysis Group.
With the Romney camp sharpening its messaging and Team Obama getting tougher on China by filing a complaint via the World Trade Organization, get ready to see a whole lot of political ads, America, such as the latest from the Obama and Romney campaigns, above and below.Continue reading...
Posted by Dale Buss on September 13, 2012 03:06 PM
Eva Longoria certainly isn't the first actress or actor to yield to the conceit that they've got a great idea for a restaurant. But she may be the first to think she can sell a steakhouse aimed at women. Thus, Longoria's part-owned SHe by Morton's is reportedly all set for launch by New Year's Eve in Las Vegas.
It replaces her old Las Vegas eatery, Beso, a failed restaurant in which she also was a part-owner, on the same site. And while she's no longer busy with Desperate Housewives, she is busy campaigning for Barack Obama, and appeared at the Democratic National Convention in Charlotte to pitch her personal story in an outreach to women and Hispanics — two groups she'd no doubt welcome to her relaunched dining concept, too.
With a 1920's theme, SHe aims to be "an updated interpretation of the gilded age when wealth and excessive opulence ruled America's upper-class combined with a modern version of art deco to create a feeling of empowerment, especially for female guests," according to a news release. While set in the era of Prohibition, it won't prohibit men — and may have a successful role model in STK, a Vegas chophouse with a sexy vibe located at the racy Cosmopolitan hotel with the tagline "Not your daddy's steakhouse," which is also aimed at high-rolling, confident women.Continue reading...
Posted by Mark J. Miller on September 7, 2012 10:10 AM
The London Olympics have been over for nearly a month and most Americans have pretty much forgotten – if they ever even knew – the names of such competitors as wrestler Jacob Varner, diver David Boudis, and boxer Claressa Shields.
Sure, they all won gold medals, but in sports that Americans watch by the millions. Gymnast Gabby Douglas and swimmer Ryan Lochte, who were two of the biggest American brands coming out of the Games, are lucky enough to have selected sports that more U.S. residents care about. So these two, along with the marketing geniuses assigned to them, are doing everything they can to help Americans stick their names into the permanent memory book that already features such folks as Bruce Jenner, Mary Lou Retton, and Eric Heiden.Continue reading...
Posted by Shirley Brady on September 6, 2012 08:34 AM
Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."
Albertsons scales back retail operation with store closures.
Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.
Ben & Jerry's sues over x-rated Ben & Cherry's.
Bentley moves US management team to VW HQ.
Bill Clinton helps seal Barack Obama nomination at DNC convention.
Billabong attracts $700 million bid from Bain Capital.
BP unveils new technology to boost oil production.Continue reading...
Posted by Shirley Brady on September 3, 2012 08:48 AM
It's Labor Day in the U.S., a public holiday which has become America's biggest retail sales day of the year.
Apple takes aim at Samsung's Galaxy S III in amended patent complaint, as Samsung stock takes a beating and company's culture, strategy, labor practices and PR tactics come under fire in wake of California ruling. Samsung and other Apple mobile rivals including Nokia are rushing new smartphone announcements ahead of expected Sept. 12th new iPhone reveal.
Abercrombie & Fitch brand cools, prompting store closures.
Allstate plans addressable TV campaign in U.S.
Apple offer to Amazon revealed in European e-books price-fixing inquiry.
Barack Obama plans to focus on issues at Democratic National Convention this week as jobs debate heats up this Labor Day.
BP's former CEO Tony Hayward returns to the spotlight.Continue reading...
Posted by Sheila Shayon on February 8, 2012 11:19 AM
President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.
The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...
Posted by Abe Sauer on September 9, 2011 11:45 AM
General Mills' "Coccoon" spot is oddly disturbing, not great at making people want to eat fruit snacks.
Creepy but more effective: Warner Bros. promotes new movie Matt Damon/Gwyneth Paltrow movie Contagion with a "bacteria billboard in Toronto."Continue reading...